A Rhetorical Analysis Of Coca-Cola And Grove Press

Irony and skepticism often undergo a dual role throughout literature to primarily degrade an opponent’s argument with the intent to support their own. By taking into consideration the weaknesses and insignificant incites of the opponent’s argument an author can successfully lead his audience to perceive the other’s complaint as ridiculous and unnecessary. Through persistent sarcasm and obvious insincerity, a previously sound and cordial argument can appear fallacious. As exemplified in the correspondence between the Coca-Cola company and Grover Press; one may initially assume that Coca-Cola's accusation apprehending the use of their slogan has the ability to confuse consumers, however, the trance evaporates as the sarcastic Grove rebuttal refutes their claims. Although Coca-Cola presents the situation in an amiable manner and approaches the argument with logical evidence, the Grove Press efficiently convinces the readers of the absurdity of Coca-Cola’s argument through the use of sarcasm and the ad hominem fallacy. …show more content…
Their letter outlines two main arguments concerning the dual use of the slogan in question, each of which is unquestionably refuted in the ironic and witty response of the Grove Press. The Coca-Cola company initially asserts that the simultaneous usage of their slogan will produce public confusion regarding the identification between their particular products. The corporation also states that the slogan’s effectiveness will substantially decrease and result in the loss of purchases. Coca-Cola approaches the situation logically, solely on the basis of historical precedent; their main weapon is a simple appeal to reason. Their argument appears objective, unbiased, and entirely rational, however, Grove Press offers a more persuasive