Language In Advertising Essay

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Language and Advertising

There are a million companies all over the world trying to come up with advertisements to help sell their products. Using language in advertising is way of using a type of communication for marketing and is helping to encourage an audience to continue or take action in buying the product or service. Advertisements are needed to make bigger markets and mass production for the audience to have a reason to buy the product. In our society today everywhere you look you will see advertising. Nothing is free in this world so companies have to come up with ideas to be heard or discovered that will help sell their product which leads to advertising. Ads are all around us, they pop up everywhere, the highway, television, computers,
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Logos in advertising is also important to quickly give the audience a visual of that specific company or product. With some logos there’s not much language that goes with that logo because it’s usually just a picture the audience is wanting to see towards represent that product.
Language for logos have to be attractive and pull the audiences eye to want to get that product. In today’s day people are more drawn to pictures instead of language which is usually the important part! Language holds text and few images, which needs to change. Having language in advertising isn’t bad, it should be more helpful to the audience than just seeing a picture and then trying to buy the
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There are people that live in United that probably don’t understand our language so they will go off of pictures or even the slogans they visualize to help them understand the advertisement. Dealing with soda that’s not so much a difficult advertisement to understand would be more helpful though because of how easy and simple versus a bigger subject similar to food or even clothing stores.
Slogans are another big part in language with advertising. Slogans are easy phrases that help give some additional information about the product. Some slogans are so catchy that they stay with us longer more so than the product their connected to. Slogans are a great because they use language and not an image for their product. Writing this essay about soda it becomes easy because each soda has a slogan. Here, let me give you some examples: “Open Happiness” – Coca Cola, “Taste the Feeling” – Pepsi, and “Yahoo Mountain Dew...It 'll tickle your innards.” – Mountain Dew.
Day by day our communication skills have decrease. “The use and abuse of language has allowed us to push our thinking to the outside – or distort its content – and send misleading messages, which in disciplines such as marketing can severely affect the level of persuasion a brand would like to achieve on its consumers.” Cobos. Advertising and Marketing use different communications tools

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