Language In Advertising Essay

Improved Essays
Language and Advertising

There are a million companies all over the world trying to come up with advertisements to help sell their products. Using language in advertising is way of using a type of communication for marketing and is helping to encourage an audience to continue or take action in buying the product or service. Advertisements are needed to make bigger markets and mass production for the audience to have a reason to buy the product. In our society today everywhere you look you will see advertising. Nothing is free in this world so companies have to come up with ideas to be heard or discovered that will help sell their product which leads to advertising. Ads are all around us, they pop up everywhere, the highway, television, computers,
…show more content…
Logos in advertising is also important to quickly give the audience a visual of that specific company or product. With some logos there’s not much language that goes with that logo because it’s usually just a picture the audience is wanting to see towards represent that product.
Language for logos have to be attractive and pull the audiences eye to want to get that product. In today’s day people are more drawn to pictures instead of language which is usually the important part! Language holds text and few images, which needs to change. Having language in advertising isn’t bad, it should be more helpful to the audience than just seeing a picture and then trying to buy the
…show more content…
There are people that live in United that probably don’t understand our language so they will go off of pictures or even the slogans they visualize to help them understand the advertisement. Dealing with soda that’s not so much a difficult advertisement to understand would be more helpful though because of how easy and simple versus a bigger subject similar to food or even clothing stores.
Slogans are another big part in language with advertising. Slogans are easy phrases that help give some additional information about the product. Some slogans are so catchy that they stay with us longer more so than the product their connected to. Slogans are a great because they use language and not an image for their product. Writing this essay about soda it becomes easy because each soda has a slogan. Here, let me give you some examples: “Open Happiness” – Coca Cola, “Taste the Feeling” – Pepsi, and “Yahoo Mountain Dew...It 'll tickle your innards.” – Mountain Dew.
Day by day our communication skills have decrease. “The use and abuse of language has allowed us to push our thinking to the outside – or distort its content – and send misleading messages, which in disciplines such as marketing can severely affect the level of persuasion a brand would like to achieve on its consumers.” Cobos. Advertising and Marketing use different communications tools

Related Documents

  • Decent Essays

    Analysis Of Logos

    • 449 Words
    • 2 Pages

    This brand is appealing to consumers who are interested in their product. They want these consumers to trust that they are selling a good product. A can of Coca-Cola appeals to logos. Coca-Cola is a popular soda brand.…

    • 449 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Television and magazine advertisements attempt to persuade people to buy products or use services. Companies convey their messages using various tactics depending on the medium. For example, advertisements on TV use catchy songs while magazines use flawless models. Authors, however, must only reply on words, not sound or sight, to convince their audience. They use rhetorical devices--metaphors, repetition, oxymorons, personification, hyperboles--to help their readers understand their message.…

    • 1024 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    In 2010 at SeaWorld Orlando, Dawn Brancheau was brutally attacked by a SeaWorld orca named Tilikum. Blackfish is about Tilikum the orca and his conditions at SeaWorld and others left in captivity for years. Aristotle’s notion of proof was used in this documentary through logos being very informative of the mistreatment of the orcas. Next, they use pathos through the trainers sharing emotional details and interviews of the victim’s family. Lastly, they used ethos by having people that actually worked there share facts, and having video footage to back up what they stated.…

    • 737 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    Coca Cola in rhetorical analysis use a commercial reveals the impact to the audience. This announcement is transmitted to consumers. This commercial has been determined with family values that is to say created as an example of a common and real life example. The underlying moral discovery the stage of narrative story of an old man and the birth of a child, which describes his life passing year. Represent an emotional feeling means the metaphor Coke will always be with you and consumers are inclined to buy the product by affinity.…

    • 1077 Words
    • 5 Pages
    Decent Essays
  • Improved Essays

    The images and words used in this logo enable consumers to understand the meaning; although, improvements can be made to ensure the message is conveyed effectively. The main elements of the logo; a carrot, the world, and text, keep it from being too complicated, however the simplicity almost hinders how well the message is expressed. Without reading into the logo too much, the reader can understand the main idea because of the simple design and layout. “Eating” means to eat fruit and vegetables, which links to the carrot on the side of the logo. “Globally” refers to the actual world, and links to the picture of the Earth at the top.…

    • 287 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    In the evaluation there were a few rhetorical devices that were used. Here are a few that were utilized. First is Diction which was skillfully used in this chapter. "Guilt doesn't go anywhere far enough; the appropriate emotion is shame - shame at our own dependency, in this case, on the underpaid labor of others (221)".…

    • 517 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    A rhetorical analysis “breaks a work of nonfiction into parts and then explains how the parts work together to create a certain effect—whether to persuade, entertain or inform ” (“Rhetorical Analysis”). There are in fact many stakeholder organizations that implement this technique to effectively convey their argument through the use of several rhetorical appeals such as ethos, pathos, logos and kairos. Stakeholders are organizations or individuals who have a stake in or “care about any given issue, topic, or event” (Browning 45). One such organization is the Polaris Project which is “a leader in the global fight to eradicate modern slavery” (Bouchard).…

    • 1196 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    I come in contact with advertising everyday. The advertising I discern varies from graffiti on buildings to billboards along the highway to pictures in a magazine. Advertisements, along with the advertisers, have one sole purpose; to attract the consumer’s eye. Although there are various forms of advertising, all advertisements speak the same seducing language. In, The Language of Advertising by Charles A. O’Neill, he discusses the many language techniques advertisers use.…

    • 1238 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    The television promotes the purchase of goods through advertisements. American’s spend an average of 30 hours watching television per week (pg. 109). Within that range, people are exposed to enormous amounts of advertisements. These advertisements influence widespread consumptions of merchandise. In order to demonstrate persuasion in media, I chose four advertisements that portray methods of different persuasions.…

    • 885 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    Ethos Pathos Logo

    • 467 Words
    • 2 Pages

    Sometimes, the portfolio of a model plays magic for earning him a high-paying modeling contract. It is true, that not all the models are as good looking as they are portrayed in their glamorous avatars, when you see them on the covers of some reputable magazines. Similarly, a well-designed business logo helps to earn the separable identity of different corporate houses. However, it is equally essential to involve the company's logo during the promotion and advertisement. This will help in building brand reorganization in a simple and precise manner.…

    • 467 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    9/11 Advertising

    • 426 Words
    • 2 Pages

    Advertisements don’t always display a certain product, sometime they can be used to show an idea. During the first World War, the U.S. Food Administration printed advertisements with a women dressed in the American flag to convince the American public to save food. With this woman telling the American public to save on food, the U.S. was better able to supply their troops with food for the war. The U.S. Food Administration ad’s space is mainly taken up by the woman in a dress and cap with the American flag pattern. With the background being a light tan color it makes the woman pop out since she’s a different color.…

    • 426 Words
    • 2 Pages
    Improved Essays
  • Decent Essays

    Most people jump start each morning with warm cup of coffee. Coffee is a drug that most Americans feel that they need to have every single day to get by, I consider myself one of those people. “The Best Coffee for the Best YOU!”, a slogan that persuades the audience that Starbucks coffee is the best money can buy. Starbucks prides itself in brewing the best coffee in America and across the world. Considering the fact that there is a total of 22,557 Starbucks stores in the world, 12,521 of them being in the United States, this could be a true statement.…

    • 903 Words
    • 4 Pages
    Decent Essays
  • Improved Essays

    The advertisement I will be discussing is a 30-second McDonald 's commercial that was originally shown in Spanish-speaking TV in the United States. The commercial shows a father with his teenage daughter and son, sitting around a table at McDonalds. The daughter proceeds to asks her father who his favorite daughter or son is, and he answers by explaining that he loves them both equally while comparing them to food items in their table. This advertisement aims to convince the audience that McDonald’s is not only a family place, but also a cheap and delicious alternative. As it is usual in their commercials, “low” prices appear on the screen at the end, as a way to consolidate the message or just in case the scene wasn’t convincing enough.…

    • 832 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Weasel Words Essay

    • 1180 Words
    • 5 Pages

    Most people don’t realize it, but advertisements are all over the place, people are always trying to sell something. When watching a movie one might not notice but there are scenes where the main character is drinking something and they are always holding the drink with the logo facing towards the audience. Most people don’t notice it but it is a little trick for people to see that and also want the same drink. The language of advertising is very vague and open for interpretation, which is often for the reason why it’s misleading. William Lutz and Charles A. O’Neill both wrote articles explaining the different techniques that advertisers use in order to sell their products.…

    • 1180 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    Advertisements as a Genre Commercial advertisement is a genre directed to all people. Although all commercials fall under the same genre, there are many different techniques the author can take, depending on the purpose of the commercial and the audience that the author wants to reach. For example, an advertiser can take the celebrity approach and have a celebrity appearance in the commercial. This shows the audience that if the company is able to have someone famous represent them, they must be legitimate. Also, it allows people to think they can have the perfect life, just like their favorite role model.…

    • 1394 Words
    • 6 Pages
    Great Essays

Related Topics