Coca-Cola’s Anti-Obesity Ad “Low and No-Calorie Ad” campaign remains the top causes of obesity in the America and globally, in spite of the new advertisement campaign. The Ad exemplify the Functional Theory, the company believes that the low calorie ad will change the American’s perspective about the Coca-Cola’s great contribution to obesity; and convinced that this will solve the critics they have been receiving from the market. Coca-cola’s agenda is to lure the consumers that they are drinking less sugar or no sugar drink at all, by comparing and the calorie difference from the original drink to the current. One of the critics, Michael Jacobs, executive director of the Center of Science in Public Interest, reproach that the ad is pretending
