Essay How A Business Plan For Success
A business plan is the blueprint for any business and its economic and commercial success. Whatever the size and nature of your venture, the business plan is a critical tool that enables you, as the entrepreneur, to map out the future direction of the business and to demonstrate that a very realistic chance of success exists. Not only will a well-written plan help you to identify the long-term goals for your brand, it will also anticipate some of the pitfalls that you’ll face along the way as you strive to make your business commercially viable.
However, a business plan is never a finished article; as your business develops, your priorities and ambitions will change, so your plan should be constantly evaluated, reviewed and amended to help your brand respond to changing market conditions.
Structuring your business plan
Most business plans tend to use a common format, but you should look to ensure that your business plan reflects the uniqueness of your brand to set it apart from your competitors. Just as no two businesses are truly alike, neither are two businesses ' plans. If anything, your plan should be written with a clear view at its heart of how you’re going to succeed in the face of stiff competition.
When writing a business plan, you may find the following structure useful:
• Executive summary - no more than one to two pages in length, this section presents an overview of your business and your plans for the future.