Case Study: Hollywood Orchid Suites

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Challenges and Problems
For Hollywood Orchid Suites, satisfying clients is the greatest of its challenges. The suite ought to make a better strategy that will suit its interests as well as those of the clients, workers, and suppliers. In addition, convincing customers that Hollywood Orchid Suites is a better choice than other hotels is another challenge even when their prices are low. Although Hollywood Orchid Suites has an excellent reputation with its past customers, many other hotels are competing against it by offering either quality services or lower prices. Hollywood Orchid Suites does not have the same resources that two star and three star hotels have so as to be up to the clients’ level.
A final challenge is that Hollywood Orchid Suites has tried to differentiate itself by providing high-quality service and construction, but it is being pushed into competing on price instead. Customers often do not understand why the hotel does not have provisions that are up to the three-star hotels around the place. Furthermore, with few employees, there is delay in serving them; hence complaints arise in the course of the serving time. For this reason, trying to compete on quality is more expensive for the company, but not appreciated by the customers. Therefore, there is pressure on the organization to reduce prices and compete strictly on price. However, if they go for this, the standards will be low, and the clients might be scared of the place. On the other hand, if it quality is maintained, then the hotel will go at a cost that it cannot sustain.
…show more content…
SWOT
A SWOT analysis exposes the fact that Hollywood Orchid Suites has several strengths and could take advantage of the opportunities they have while working against the weaknesses and potential threats so as to boost the status and the benefits from the industry in the future.
Internal

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