Econo Lodge Case Summary

Summary:

The article mainly talks about how Andrew Lewis, a former manager of corporate sales for Tiffany & Company, repositioned a former Econo Lodge and changed it from a despair hotel to a winner of the goal award and a nomination for Platinum as the only Quality Inn in the U.S. Before its reposition, the property lacked maintenance. It also had poor customer service, employee training, and management practice.
To change the property, Andrew focused on changing the flag from Econo Lodge to a Quality Inn, working with a knowledgeable architect to remodel the property including its amenities, rooms, and equipment, making several rooms be available for guests with pets, firing old employees, taking charging of new employee training, doing research to understand how to market the business …show more content…
The managers believed that the name Econo Lodge had some advantage given its place in the family of Choice Hotels International. They also found out that sticking to the name will not reposition the inn accordingly. The name Quality Inn and Suites felt suitable given the changes that had been made to the lodge. The inn could no longer be considered the economic ‘Econo’ to mean cheap given that the services and amenities had changed and hence the price had also changed. What is more, the name Quality Inn and Suites had not been registered to any lodge or inn in Boulder Greek. Burt and Andrea felt that the name could be used by someone else and their hard work would be lost. In my view, their decision to change the flag was the best one. In every business enterprise, rebranding is a really important thing especially if there is a new target customer. If they had not changed the name of the place it could have taken long for the inn to attract publicity or new customers. I, therefore, would have done as Burt and Andrea did and changed the