Coconut Grove Case Study

Improved Essays
Memories worth repeating…Coconut Grove
Coconut Grove Regency Hotel is more than just a stunning hotel; it’s a symbol of the Ghanaian culture and modern architecture, proudly designed with locally produced materials. Discover the ultimate hotel that postulates an unparalleled feeling and an experience of a personalized paradise away from home. The building has a unique layout and its façade is inspired by a traditional courtyard with its Renaissance-style portal of moulded bricks. It has beautifully planted and well trimmed plants and hedges that give a remarkable feel of nature. Taking a stroll in the hotel in itself is pleasing, call it a peaceful haven; you find complete tranquility. Take a deep breath and inhale the fragrance from flowers
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It has highly encouraged the consumption of made in Ghana goods. Most parts of the hotel property are made from wood, bricks and locally produced construction materials. Coconut Grove’s value for Ghanaian made products is beyond compare. It is amazing how the hotel has exclusive packages and experiences worth repeating for its guests and ambitions for the nation as well. Having seen the potential in the Ghanaian made products, it has embarked on a selfless journey to encourage our local producers to put in more effort to produce to standard and on a large scale. The rippling effect has gone a long way to offer job opportunities, generated more revenue and strengthened the …show more content…
It blends service quality with good customer relationship, serves it guest with passion and empathy to personalize the experience of each guest and this translates into customer retention which further leads to the growth of the hotel. The hotel has built a strong brand in the country and operates under the positioning statement “memories worth repeating”. The memories that guest have about the Coconut Grove Regency Hotel is its amazing people skills that promotes a strong sense of belonging. Guests are assured of friendly and highly professional staff; they put a human face to their service and strive to establish long lasting relationship with their clients. For the guest they serve, they serve with passion, empathy and a unique element of humanity. It is not just about what the guest wants but what can be done to make life comfortable and interesting. Incredibly, services are flexible and are specially tailored towards the preferences of every guest. These heights of strategies promote long lasting memories and challenge guest to reiterate their experience. By repeating their memories, it easier to have a sustainable business and sharing the unique experience with others attracts more

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