In the advert for the health monitoring device, Helo, the company presents a sense of need to a wide variety of customers. The advertisement proposes an ideal image of the level of safety a family should be accessed to. Describing the Helo as a one of a kind, “unlike any other wearable health monitoring device on the planet”. In the two minute promoting clip, the targeted prospects for the product are children, under the age of 12, as well as senior citizens;making the middleman, the average aged adult who can monitor the health and safety of both parties. The product has the ability to tell you how many hours of deep sleep the customer is obtaining, if they are a light sleeper, total hours of sleep and how many time you wake up through the
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Knowing that women and mother figures are more likely to worry about their children and even so, their family, Helo directs their well thought out agenda towards those of that nature. This is important in the scheme of things because the company recognizes the immediate audience they would like to engage and manipulates the message of the video to alert a sense of attentiveness to the female viewers. In the first 30 seconds of the advertisement, a majority of the features Helo proposes are more so beneficial to women than to men, but still make the product beneficial to both genders. On the list of features that are provided, it includes, showing calories burned, current mood, and even levels of fatigue; all things prominently of interest to women. The first half a minute are extremely female driven and the company accomplishes its goal of catching the attention of the female sex. As viewers continue watching more of the clip, some might not even notice the narration behind the ad, which is indeed a female voice. Soothing and calmly spoken, the narration grasps your attention and reveals to the viewers why one should be ordering their own Helo, today. In other efforts of appeal to the ethical way the audience may think, the Helo commercial introduces a female senior citizen, knitting. The mysteriously calm …show more content…
The use of this logical appeal is to alert a sense of agreement for the potential customers. The first time the use of logos(the logical appeal) is evident, is when the physician is shown in agreement of the analytics presented from the Helo application. Physicians are seen by society as reliable and some of the most intelligent people. This causes the viewers to find reliance in the product. The second time the use of a logical appeal is seen in the advertisement is at the 1:05 minute mark, when the statement “Unfortunately more and more women and children go missing each day according to the FBI” is said. This phrase comes with authority, with the FBI being such a powerful force in the security of the united states, which gives the statement credibility. The statement also reflects back to the adverts use of the emotional appeal, causing a feel of worry for the male viewers, because of the logic of men naturally wanting to protect their children and spouse at all cost. With that statement made and a solution of how the Helo can send emergency alerts when in danger, draws the attention of the male viewers and helps direct the focus of the
Knowing that women and mother figures are more likely to worry about their children and even so, their family, Helo directs their well thought out agenda towards those of that nature. This is important in the scheme of things because the company recognizes the immediate audience they would like to engage and manipulates the message of the video to alert a sense of attentiveness to the female viewers. In the first 30 seconds of the advertisement, a majority of the features Helo proposes are more so beneficial to women than to men, but still make the product beneficial to both genders. On the list of features that are provided, it includes, showing calories burned, current mood, and even levels of fatigue; all things prominently of interest to women. The first half a minute are extremely female driven and the company accomplishes its goal of catching the attention of the female sex. As viewers continue watching more of the clip, some might not even notice the narration behind the ad, which is indeed a female voice. Soothing and calmly spoken, the narration grasps your attention and reveals to the viewers why one should be ordering their own Helo, today. In other efforts of appeal to the ethical way the audience may think, the Helo commercial introduces a female senior citizen, knitting. The mysteriously calm …show more content…
The use of this logical appeal is to alert a sense of agreement for the potential customers. The first time the use of logos(the logical appeal) is evident, is when the physician is shown in agreement of the analytics presented from the Helo application. Physicians are seen by society as reliable and some of the most intelligent people. This causes the viewers to find reliance in the product. The second time the use of a logical appeal is seen in the advertisement is at the 1:05 minute mark, when the statement “Unfortunately more and more women and children go missing each day according to the FBI” is said. This phrase comes with authority, with the FBI being such a powerful force in the security of the united states, which gives the statement credibility. The statement also reflects back to the adverts use of the emotional appeal, causing a feel of worry for the male viewers, because of the logic of men naturally wanting to protect their children and spouse at all cost. With that statement made and a solution of how the Helo can send emergency alerts when in danger, draws the attention of the male viewers and helps direct the focus of the