Sarah & Juan Advertisement Analysis

“The Story of Sarah & Juan” is an advertisement made in 2015 and was made to advertise Extra Gum with a story of a couple that captivates the reader with happiness and a love story with small details. The ad is directed toward teenage audience and people in their 20s because the love story starts at a high school, they go on a date, go to prom, and once they get out of high school they are still together. The two lovers meet, and Sarah offers Juan a piece of Extra Gum and this leads to many other scenarios of Sarah giving Juan the gum such as at their first date, going to a prom, Juan traveling away, him coming back, and even them fighting. Every time Juan was given gum he wrote on the wrapper a message that is not revealed until toward the end of the video where Juan has drawn pictures on the wrappers of each time Sarah gave Juan gum on special occasions the last one being a picture of Juan proposing to Sarah and her turning around to find him proposing. “The Story of Sarah & Juan” shows a relationship …show more content…
Even though gum is shown throughout the story it becomes more subtle as the story progresses until all the wrappers are shown. In the beginning the gum was offered to Juan as a reward for helping her with her books it slowly started to become something more. The gum started to stand for something as the story goes on symbolizing happiness, love, and their relationship. The gum is shown in happy times such as their first kiss, prom, and them at a park having a good time. It is present at the bad times also in the vignettes of them fighting or Sarah moving away but the gum is still shown and it resolves the issue and brings them closer. In each scene the gum is shown it sends the message people do not need nice, flashy possessions to be in love or live life to the fullest. It resolves issues of Sarah moving away to go work at a higher grade job for the both of