He Marketing Strategy of Apple Iphone 4 Essay

2200 Words Dec 19th, 2010 9 Pages
The marketing strategy of Apple Iphone 4

Introduction

Over the past seven years, Apple has seen great success due to its imaginative and fresh way to do the business. Through continuous innovation, Apple has developed a series of exceptional products with imaginative design and style. Specifically, Apple has made its products popular among the customers through effective marketing strategy. To some extent, innovative marketing, and sleek and enticing communications is the primary reason for the success of Apple. Therefore, it is of great significance for us to analyze the marketing strategy of Apple, so as to learn from the previous experience as well as find out the aspects that need improvement.

The success of Apple over recent
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In addition, on the website, Apple provides tricks and tips for using iPhone. the current website of Apple is a great tool for the marketing of Iphone 4, as the whole page is the picture of Iphone 4.
Second, Apple has also designed an attractive advertisement on the TV set for the promotion of Iphone 4, with the claim “Finger clicks seafood location, and restaurant phone number displayed. iPhone dial's (Iphone in business, 2010). Apple propagandizes that Iphone 4 is not only a phone, but a devices that can meet various demands of people.
Third, Apple also makes advertisement for Iphone 4 on newspapers and magazines, which also have a great number of audience. Besides, the advertisement of Iphone 4 can also be seen from other portals.

(5) Physical layout, provision of customer service, and processes of the marketing strategy

Physical layout, provision of customer service, and processes of the marketing strategy are also crucial to the effectiveness of the marketing strategy. To make Iphone 4 observed by the customers at the first glance, Apple tries to ensure that Iphone 4 has the best position among the competitors. Besides, Apple also develops cooperative relationship with the distributors, the sellers, and the operators to make sure that the customers can get the best service during the process of purchasing and using the Iphone 4. Most importantly, the marketing process of Iphone 4 is carried out in clear order, so each time the launch of the product can

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