Interpretation
Based on the results, the data was found that 58% of respondents from ZARA customers were satisfied with the staffs that serve the customers really fast which is much more than H&M customers that was only 48%. The results can be shown that only 2% and 1% that they were strongly dissatisfied with service which was too slow to serve the customers.
In contrast, there were about 24% of respondents from H&M customers were dissatisfied. And only 7% of ZARA customers were dissatisfied. This issue can also be seen from the observation that H&M stores were only have one or two staffs in the cashier, while ZARA have four or five staffs in the cashier. This will make the staffs serve the customer quite fast.
23% and 27% of customers from …show more content…
This result can also be seen in the observation that there were available of sales and student discount. This number is slightly higher than ZARA which is only 53%. Also, 26% of respondents from ZARA were strongly satisfied with the availability of sales for the clothes. This number is higher than H&M which is only 7%.
Another important point is that 16% of H&M respondent did not know about sales and this number is slightly higher than ZARA which is 12%.
In contrast, 16% of H&M respondents were dissatisfied with the sales. The reason is also because the problem in the lighting. So, the customer is unable to see the sales. This number is higher than ZARA which is only 8%.
Also, both of the respondents from the two stores were expressed strongly dissatisfied which is only 1% for both.
4.9.5 (Do you find the convenient cashier payment?)
Interpretation
51% of ZARA respondents were satisfied with the convenient cashier. This result can also be seen from the observation that ZARA have a line for queue. This number is slightly higher than H&M respondents which are only 44%. Also, 26% of ZARA respondents were strongly satisfied with the convenient cashier. This number is higher than H&M which is only …show more content…
This result can also be seen from the observation in the field that all facilities such as lighting, cashier, song, the cleanliness is excellent in ZARA store. Also, 13% of ZARA respondents were strongly satisfied with the facilities that have been provided by the stores. Only 1% of H&M respondent that was strongly satisfied with the facilities.
Surprisingly, the number of respondents from both of the stores did not know the facility which is 24% for both.
In contrast, 34% of H&M respondents were dissatisfied with the facilities that have been provided by the store. This result can be approved based on the observation that all the facility is uncomfortable, such as low lighting, no security, and 2 staffs only in the cashier.
Only 1% of ZARA respondent that was strongly dissatisfied with the facilities.
4.10.3 (Responses from Zara or H&M store in responding to any complaints to the
Based on the results, the data was found that 58% of respondents from ZARA customers were satisfied with the staffs that serve the customers really fast which is much more than H&M customers that was only 48%. The results can be shown that only 2% and 1% that they were strongly dissatisfied with service which was too slow to serve the customers.
In contrast, there were about 24% of respondents from H&M customers were dissatisfied. And only 7% of ZARA customers were dissatisfied. This issue can also be seen from the observation that H&M stores were only have one or two staffs in the cashier, while ZARA have four or five staffs in the cashier. This will make the staffs serve the customer quite fast.
23% and 27% of customers from …show more content…
This result can also be seen in the observation that there were available of sales and student discount. This number is slightly higher than ZARA which is only 53%. Also, 26% of respondents from ZARA were strongly satisfied with the availability of sales for the clothes. This number is higher than H&M which is only 7%.
Another important point is that 16% of H&M respondent did not know about sales and this number is slightly higher than ZARA which is 12%.
In contrast, 16% of H&M respondents were dissatisfied with the sales. The reason is also because the problem in the lighting. So, the customer is unable to see the sales. This number is higher than ZARA which is only 8%.
Also, both of the respondents from the two stores were expressed strongly dissatisfied which is only 1% for both.
4.9.5 (Do you find the convenient cashier payment?)
Interpretation
51% of ZARA respondents were satisfied with the convenient cashier. This result can also be seen from the observation that ZARA have a line for queue. This number is slightly higher than H&M respondents which are only 44%. Also, 26% of ZARA respondents were strongly satisfied with the convenient cashier. This number is higher than H&M which is only …show more content…
This result can also be seen from the observation in the field that all facilities such as lighting, cashier, song, the cleanliness is excellent in ZARA store. Also, 13% of ZARA respondents were strongly satisfied with the facilities that have been provided by the stores. Only 1% of H&M respondent that was strongly satisfied with the facilities.
Surprisingly, the number of respondents from both of the stores did not know the facility which is 24% for both.
In contrast, 34% of H&M respondents were dissatisfied with the facilities that have been provided by the store. This result can be approved based on the observation that all the facility is uncomfortable, such as low lighting, no security, and 2 staffs only in the cashier.
Only 1% of ZARA respondent that was strongly dissatisfied with the facilities.
4.10.3 (Responses from Zara or H&M store in responding to any complaints to the