Company: Zara
We are going to undertake Steeple analysis on Zara and McDonald’s to identify the main drivers impacting on HR strategy and HR practices within the companies. Steeple analysis is the external environmental factors that affect the organisation. According to Daniel Farnham a Steeple analysis is more in-depth analysis compared to PESTLE and is classified as Social, Technological, Economic, Environmental, Political, Legal and Ethical.
Social
Social Factors are one of the most important areas for retail business. Zara always research’s new markets and cultures before investing time and money into new markets and products which helps to reduce risk for the organisation. Culture influences customers buying habits. So, Zara does a lot …show more content…
For example, Zara is ahead of the online shopping game by having an app that lets the customer interact with their friends through video chat to get their opinion. https://www.slideshare.net/hdiprateek/zara-case-study-pestle-swot-analysis-70891754 Zara uses online customer feedback to be able to anticipate what the customer wants for next season through those online ideas. http://www.straitstimes.com/lifestyle/fashion/zaras-secret-to-success-lies-in-big-data-and-an- agile-supply-chain. HR strategy in the future for Zara could be to have self-service checkouts which will help reduce staffing costs.http://www.huffingtonpost.co.uk/entry/zara-self-service-checkouts_uk_57615853e4b03f24e3db07de The company would first need to set the goal of getting the system needed, secondly get external training in for top line managers, then getting them to teach the other staff members and furthermore for the future make sure the system and training is evaluated annual. For HR practice Zara, may need to resource an IT specialist to be able to deal with technical issues of the system that staff members wouldn’t be able to …show more content…
For example, Zara has great strategy in place which is affordable pricing. So, since customers are now more price sensitive since the recession Zara has escaped the economic recession according to the Canadian Business profits rose by 30%. Even with all this success in a recession the company is still going to face tough times.HR strategy Zara should implement would be for staff members to have targets each month to help them be more motivated in their job and the HR practice that would be implement would be a rewards scheme if the employee met their targets. This strategy in turn will help boost sales and motivate employees. Also, knowing the economic activity going on within the company helps HR know how many employees they can keep on in Zara’s case they have growing profit so they can afford to maintain the employees they have working for
We are going to undertake Steeple analysis on Zara and McDonald’s to identify the main drivers impacting on HR strategy and HR practices within the companies. Steeple analysis is the external environmental factors that affect the organisation. According to Daniel Farnham a Steeple analysis is more in-depth analysis compared to PESTLE and is classified as Social, Technological, Economic, Environmental, Political, Legal and Ethical.
Social
Social Factors are one of the most important areas for retail business. Zara always research’s new markets and cultures before investing time and money into new markets and products which helps to reduce risk for the organisation. Culture influences customers buying habits. So, Zara does a lot …show more content…
For example, Zara is ahead of the online shopping game by having an app that lets the customer interact with their friends through video chat to get their opinion. https://www.slideshare.net/hdiprateek/zara-case-study-pestle-swot-analysis-70891754 Zara uses online customer feedback to be able to anticipate what the customer wants for next season through those online ideas. http://www.straitstimes.com/lifestyle/fashion/zaras-secret-to-success-lies-in-big-data-and-an- agile-supply-chain. HR strategy in the future for Zara could be to have self-service checkouts which will help reduce staffing costs.http://www.huffingtonpost.co.uk/entry/zara-self-service-checkouts_uk_57615853e4b03f24e3db07de The company would first need to set the goal of getting the system needed, secondly get external training in for top line managers, then getting them to teach the other staff members and furthermore for the future make sure the system and training is evaluated annual. For HR practice Zara, may need to resource an IT specialist to be able to deal with technical issues of the system that staff members wouldn’t be able to …show more content…
For example, Zara has great strategy in place which is affordable pricing. So, since customers are now more price sensitive since the recession Zara has escaped the economic recession according to the Canadian Business profits rose by 30%. Even with all this success in a recession the company is still going to face tough times.HR strategy Zara should implement would be for staff members to have targets each month to help them be more motivated in their job and the HR practice that would be implement would be a rewards scheme if the employee met their targets. This strategy in turn will help boost sales and motivate employees. Also, knowing the economic activity going on within the company helps HR know how many employees they can keep on in Zara’s case they have growing profit so they can afford to maintain the employees they have working for