Sainsbury's Qualitative Research

Qualitative Data
Qualitative about Sainsbury is customer review. One customer review of Sainsbury is "Great experience with online shopping. I always receive everything I order and drivers are very helpful and polite. It's easy and hassle free." This is good for Sainsbury as it able to meet the customer satisfaction and show that shopping with Sainsbury experience is good and customer are happy about the experience overall. Furthermore this will mean Sainsbury are able to retain their customer as their stay in Sainsbury as there are happy with overall experience of the shop. This will mean Sainsbury will carry on making profit as result of good customer services. This can help customer as it make life easily and less stressful as Sainsbury make service high class, therefore customer can relax as there are able to trust Sainsbury, will keep on shopping …show more content…
This relate back Sainsbury goal on making customer life easier as it making customer life easier by using online shopping it can save time for customer time and helping them get good service and good product which Sainsbury staff are willing to help customer get best shopping experience which other company may not do which give them a competitive advantage over rival and make customer life easier. Furthermore another example of qualitative of Sainsbury is “Popped into Sainsbury’s, Sunderland (riverside) looking for a bag of flour, didn’t have the one I wanted but the shop ass. that helped me was so helpful, I didn’t see what his name was, but bless him he carried my basket to where home baking was, so kind, staff there are great." This suggests staffs at Sainsbury are helpful and willing to solve customer issues in store. This links back to most trusted retailer and making customers’ lives easier as customers know what to expect from their customer service, and if they have problems they can ask their