H And M: SWOT Analysis Of H & M

4182 Words 17 Pages
Register to read the introduction… The chart also explores what external factors can be seen as Opportunities and Threats. Nordstrom can use these areas to either grow as a company or to plan for the factors that may impact the organization negatively.

|Strengths |Weaknesses |
|Well Known |Advertising |
|Successful |Price Point |
|Customer following |Having a consistent high level of customer service
…show more content…
These are founded on fundamental respect for the individual, and a belief in each person’s ability to show initiative. H&M’s business concept is to offer fashion and quality at the best price. H&M has since it was founded in 1947 grown into one of the world’s leading fashion companies.” (H&M, 2013) H&M is a specialty apparel and accessories retailer of women’s and men's merchandise, targeting the customer that is 15 to 40 years of age, characterized as a fashion innovator and enjoys luxury at a lower cost. H&M has brands and several other small stores in which are seen through out each H&M store. Depending on size and location of each store their will more or less than others. H&M also collaborates with other designers such as Versace and Stella McCartney for limited edition collections. Categories include lingerie, shoes, active wear, Men’s, Women’s and children’s (ranging from infinite to pre-teen) apparel. H&M’s pricing strategy is lower to moderate, with special addition products ranging at a higher price point, from under $20 to $200.00 for fashion

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