Case Study Of Kohl's Store

Superior Essays
$215 later You go into a store intending to buy an outfit, $215 and two hours later you come out with a new Kohl’s charge card, three new outfits including shoes, a waffle maker, and popcorn popper. Then you’re sitting there asking yourself how you let this happen, I’m here to tell you this isn’t not your fault, we all get sucked into the black hole of consumption. Stores do everything with a purpose; nothing is ever meaning less, their location, design, layout, promotions…ect is all done internally in hopes of encourage consumption out of its customers. A stores exterior is extremely important because that is what costumers first see and it is a perfect place to showcase important promotions the store wants customers to know. This is where …show more content…
Alongside the mannequins you will conveniently find racks of that brand’s clothing. There may even be coupons conveniently going on, exclusively for that brand. Think it’s a coincidence? It’s not, as Malcolm Gladwell mentions in his article The Science of Shopping “the season’s hottest new styles… are usually displayed… in front of the entrances… because that’s where shoppers are most likely to see them as they enter the store…” (page 93). During the Laruen Conrad runway show you would have seen her runway collection on these mannequins. This was a very smart move made be Kohl’s, James A. Roberts explains in his article The Treadmill of Consumption, “status consumers are willing to pay premium prices for products that are perceived to convey status and prestige.”(page 126) Once you get passed these distracting figures and clothing the aisles will lead you to either men’s or women’s clothing, where sales floor associates are ready to help you and Kohl’s make a sale. If you go down the men’s side you will be lead to the shoe department and passed shoes would be all the home essentials. However, if you go down the women’s clothing mothers and grandmothers will conveniently be lead into the kid’s departments, after kids you will find …show more content…
That is when you’ll realize your shopping habits aren’t entirely your fault because the stores you visit purposely cause you to consume more. You may even learn interesting fact about the store you did not know, such as that Kohl’s started off as a grocery store, or how recycle grabs and hangers in an effort to be ecofriendly. So next time you go shopping, don’t shop, take time to analyze and take in the store you will most defiantly learn new things from your favorite

Related Documents

  • Superior Essays

    Payless Stores Case Study

    • 2398 Words
    • 10 Pages

    When selling shoes and accessories in the aisle to customers, associates like to sell our popular name brand products such as Christian Siriano and American Eagle. “In retail, the company name can also be the brand promoted,” which Payless uses for these two brands by having them say for Payless on them (Anitsal, Anitsal, & Girard, 2012, p. 82). Another form of persuasion Payless uses is the central route to persuasion, which is when a person is persuaded by the message content. “Still other retailers emphasize customer savings in terms of money and time as in the following examples: Payless Shoesource: “Look smart. Pay less.” (Anitsal et al., 2012, p.…

    • 2398 Words
    • 10 Pages
    Superior Essays
  • Improved Essays

    As The Free Dictionary online states, “Retail Anthropology [is] the study of consumers ' shopping habits in order to choose the best locations for new retail sites and the best designs for the development itself and for the space within each store.” As this study is becoming more and more known many people are considering it unethical and manipulative. While the idea of being watched is definitely creepy,…

    • 1021 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Also Website is a strength because Abercrombie and fitch has a website that shows there models and showing off the latest fashion including clothes and accessories.abercrombie and fitch has worldwide shipping that you can buy clothes, accessories online that will ship your products at you home for a low shipping fee. The weakness of Abercrombie and fitch is strong sexual brand image, target group, cost of structure. Strong sexual brand image is a weakness because Abercrombie and fitch is a model store that had them advertise their store. They only want people who is fit and good looking so that the people who is buying there product will thank that the clothes will turn them good looking and fit. If you are not fit or good looking they will not hire you they might make the people not want to buy their product no more.…

    • 1431 Words
    • 6 Pages
    Improved Essays
  • Superior Essays

    Place Flawless Diva Chic will be sold online and in speciality boutiques. The advantages of selling my clothing online is you shopping at the comfort of your house, not long checkout line, and have a varsity of sizes ( meaning you done have to go a next store because one store did not have your size). Disadvantages of buying online, not being to try on the clothing , technology can sometime be a problem and only paying with credit card( meaning what if some people don’t only a credit card). Advantages for speciality boutiques are employing people, face to face customer service and no delivered fee. The disadvantages of specialty boutiques other stores competition, lack of sizes in clothing and long checkout…

    • 1027 Words
    • 5 Pages
    Superior Essays
  • Great Essays

    Target Business Strategy

    • 5982 Words
    • 24 Pages

    AD setup is a simple process, It is divided into each block of the stock. Each block represents sections of the store such as health and beauty, groceries so on and so forth. Each AD has a aisle number and a shelf number and the name and dpci of the product, then at the end of the AD setup I scan the encaps for missed AD. Encaps are the upmost important because they are what drives sales, They are mainly impulse buys so we want to make sure those are correct to ensure those sales. LOD 1,2,3; 1) Staffed which means the store is staffed to service the guest and execute processes in all areas to include replacing call ins and shifting resources to complete workload.…

    • 5982 Words
    • 24 Pages
    Great Essays
  • Improved Essays

    Or, if you can’t find it there then you can always look online. Ordering products and getting them delivered to your home has just gotten easier. Target also gives you the option of ordering online and picking it up in the store if it is available so that you don’t have to pay for shipping or wait that extra couple of days for it…

    • 933 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The main difference is where products are placed. Nordstrom loves to display the products it wants shoppers to buy at the forefront of the store and display them in showcases and on mannequins. This is done to help persuade buyers to make more costly purchases when walking through the stores. On the other hand, target will put impulse buys near the front of the store and the necessary purchases in the back. This strategy makes it so shoppers are required to walk through the entire store before getting to the items such as milk, cleaning products, and other consumer staples.…

    • 809 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Mr Price’s target market is females aged 15 – 35 in the middle to high income group. The customers of Mr Price demand in season fashion of good quality and low prices. Some of the consumers also encourage environmentally friendly suppliers using good quality materials to be used in the making of the products. Customers also insist that the clothing be available to all Mr Price outlets so they want to return an item they can. Customers can find substitute products so it is important for Mr Price employees to create a strong brand preference with the consumers.…

    • 1788 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    Competitor Analysis: Marketing Mix of Style Metro The interiors of Style Metro are girly, pinkish and extremely bright. Which, according to online reviews, engages and entices the customer to enter and shop in the concept store. They also find the make-up products being sold in the concept store interesting and very affordable. In the reviews, it can be presumed that majority of the market of Style Metro are women. To The Nines Product • Products are exclusive and mostly expensive online brands like Ibarra watches, Ilustrado, etc.…

    • 963 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The Supermarket “Prime Real Estate” describes how Marion Nestle is explaining to her readers how supermarkets and grocery stores all around the world manipulate shoppers into impulse buying items that are not necessary needs. In her essay “The Supermarket: Prime Real Estate,” she shows how much research has been done to have stores design to the correct layout so their customers spend more money than they intended. Also, it describes how researchers have conducted studies to prove that the placement of items (typically junk food) in the store, will sell more if put in a designated area where people will be able to notice it them, or walk right by it. Although, Nestle mentions the responsibility of customers to shop healthy, the author argues…

    • 874 Words
    • 4 Pages
    Improved Essays