The preppy and quirky merchandise Urban Outfitters offers has resonated well with the young consume base, giving Urban Outfitters a strong brand recognition and loyal customer base. An alternative vision of retail offers consumers something authentically different and sometimes daring. Urban Outfitters is creative with an independent voice and new ideas, appealing to youth culture (Trefis team, 2014).
With the help of the rest of the URBN brands, Urban Outfitters has been able to grow their profit and revenue. Urban Outfitters along with Free People and Anthropologie has helped URBN produce record earnings (McGrath, 2014).
The wide breadth of merchandise allows Urban Outfitters to differentiate their product mix from competitors. The retailer
With the help of the rest of the URBN brands, Urban Outfitters has been able to grow their profit and revenue. Urban Outfitters along with Free People and Anthropologie has helped URBN produce record earnings (McGrath, 2014).
The wide breadth of merchandise allows Urban Outfitters to differentiate their product mix from competitors. The retailer