Today, there is a huge debate in the United States over gun control. Unfortunately, in the past three years, school shootings have greatly increased to become a common occurrence. The drastic escalation of mass shootings has created strong arguments for further restrictive laws against assault weapons. Media is an outlet to express persuasive arguments on certain issues and convince the viewers. Advertisements vary from videos for clothing companies to posters on controversial issues; however, all ads have a rhetorical effect that changes the way viewers think, no matter the content. Therefore, an argument to buy a product can be as common and as present as gun law commercials. With the recent past in mind, countless ads for gun control have
…show more content…
In this specific ad, Moms Demand Action presents the argument that assault weapons should be banned is distinctly presented through both visual and textual modalities. Visually, the poser depicts two young girls in a classroom; one is holding a copy of Little Red Riding Hood, while the other child is holding a large assault weapon. The text explains “One child is holding something that’s been banned in America to protect them. Guess which one.” The ad backs up the claim of banning assault weapons with the evidence presented at the bottom of the page which is, “We keep Little Red Riding Hood out of schools because of the wine bottle in her basket.” Also, the poster uses ethos by having the organization’s logo clearly visible in the corner. By drawing attention to the logo with white coloring, the audience understands the issue is large enough to have an organization with a sense of reliable of …show more content…
Designing an ad that involves the audience visually creates a stronger argument because images are easier to remember. The bold text demands a response from the person viewing the piece. Thus, the audience feels a moral obligation to the issue presented, there is a call to action within the ad that wants the audience to not only think, but also to act. This provides a connection with not only the advertisement but with the argument. Concentrating on pathos while adding in ethos and evidence delivers the strong stance on gun control the organization argues
In this specific ad, Moms Demand Action presents the argument that assault weapons should be banned is distinctly presented through both visual and textual modalities. Visually, the poser depicts two young girls in a classroom; one is holding a copy of Little Red Riding Hood, while the other child is holding a large assault weapon. The text explains “One child is holding something that’s been banned in America to protect them. Guess which one.” The ad backs up the claim of banning assault weapons with the evidence presented at the bottom of the page which is, “We keep Little Red Riding Hood out of schools because of the wine bottle in her basket.” Also, the poster uses ethos by having the organization’s logo clearly visible in the corner. By drawing attention to the logo with white coloring, the audience understands the issue is large enough to have an organization with a sense of reliable of …show more content…
Designing an ad that involves the audience visually creates a stronger argument because images are easier to remember. The bold text demands a response from the person viewing the piece. Thus, the audience feels a moral obligation to the issue presented, there is a call to action within the ad that wants the audience to not only think, but also to act. This provides a connection with not only the advertisement but with the argument. Concentrating on pathos while adding in ethos and evidence delivers the strong stance on gun control the organization argues