Moms Demand Action Advertisement Analysis

In the Metro and Moms Demand Action advertisement, there is an unethical use of stereotypes, fallacies, and figures of speech but, color was used ethically.
The colors in both ads are dreary. The color black is used in the Metro ad within the torso and the eyes of the man who is electrocuted. In “Color Meaning” black is associated with “fear” (3). Due to the ad mentioning obvious actions people die from, the company wants to install fear. Feeling fear when the topic of death is a common feeling. The Metro wants people to be cautious and aware when on platforms. Blue is also used as the background of the Metro ad. Blue means “wisdom” (2), The use of blue for the background shows the company wanting the public to use their minds when it comes to safety. In using blue that means …show more content…
A fallacy that is used in Moms Demand Action is the appeal to fear. Appeal to fear is described in “Fallacies” as “we are made to believe that we should be reacting quickly and with extremity because something is menacing us” (3). This is shown in the ad by having two young children looking solemn with one holding a gun. The ad appeals to fear of a school shooting and having innocent lives near danger. Moms Demand Action ad wants to play on fear to get across the danger of gun control and school shootings. Another fallacy used in the ad is Ad populum. Ad Populum is “making an argument that is meant to appeal to the presumed shared values of the target audience” (“Fallacies”, 2). In the advertisement there is two young children in a school library one of the children is holding a book and another is holding a gun. The ad is wanting more gun control. Not all Americans have that view when it come to guns, in using children the ad plays on how everyone hurts for victims of school shootings. The values that are shared across the nation is wanting to keep children safe even though, not everyone agrees on