“What is Rhetoric?” by William Covino and David Jolliffe is explained as an art of persuasion that uses communication with a purpose or goal. To add, it is an ongoing conversation between the rhetor and the …show more content…
This commercial is primarily aimed to young kids who pick up guns, adults, and parents that allow their kids to use guns, and advocates for gun violence. The exigence also known as the purpose, is the tragic frequency of shootings involving children and teenagers is well documented and unfortunately now a regular part of our daily existence. The five canons of rhetoric constitute a system on creating memorable text. Invention is the method of processing effective material for a certain rhetorical situation. Arrangement is the method of arraying text so the audiences will best understand and relate. Style is producing text that will make a positive, memorable impression on the readers or audience. Memory is the art of mental discipline. Last but not least, delivery is the method of using your body language and the tone of your voice effectively while speaking to the audience. The strategic approach of pathos is being used in order to appeal to the tragic incidents that have accrued due to gun violence. One of the main things I noticed throughout this commercial is how the author devotes his entire section/clip to giving concrete compelling stories that persuade and pull at the hearts of those who’ve experienced gun violence. This particular act is also known as the style. Logos is used towards the end of the commercial by educating the audience that “In the United States eighty-eight people die of gun violence every day.” Logos is being used to help the reader understand the seriousness of the situation and to also show the arrangement of commercial. The effect that the rhetor has on the audience is also being shown at this time. Constraints in this commercial would include people who have very little to no knowledge or opinions on the issue of gun control, and those