With visual rhetoric techniques, authors make use of pathos, by appealing to the audience’s emotions, which creates greater persuasive influence. The author’s incorporation of the colors red and white, help reach Americans through the technique of pathos. The creator wanted to make his audience feel that if they bought war bonds, they would be contributing towards this war. Citizens felt persuaded to invest their money into war bonds because the fighters that were at war, were currently battling for their own safety and security. In order to keep their security, Americans felt the need to back the military fighters. Through the use of ethos, the creditability for the government was very high. Americans felt comfortable investing their money into the government for this war. When this poster was created in nineteen forty- two in the heart of World War two, there were definitely worry and anxiousness among the United States. This poster really hit upon that nerve by producing illustrations that appealed to Americans through pathos and ethos. Through the use of these rhetorical techniques, the author persuaded the American people to buy war bonds to keep their country
With visual rhetoric techniques, authors make use of pathos, by appealing to the audience’s emotions, which creates greater persuasive influence. The author’s incorporation of the colors red and white, help reach Americans through the technique of pathos. The creator wanted to make his audience feel that if they bought war bonds, they would be contributing towards this war. Citizens felt persuaded to invest their money into war bonds because the fighters that were at war, were currently battling for their own safety and security. In order to keep their security, Americans felt the need to back the military fighters. Through the use of ethos, the creditability for the government was very high. Americans felt comfortable investing their money into the government for this war. When this poster was created in nineteen forty- two in the heart of World War two, there were definitely worry and anxiousness among the United States. This poster really hit upon that nerve by producing illustrations that appealed to Americans through pathos and ethos. Through the use of these rhetorical techniques, the author persuaded the American people to buy war bonds to keep their country