John Calfee's Article: How Advertising Informs To Our Benefits

1166 Words 5 Pages
Every day, advertising strongly influences society. People rely on advertisements to make decisions affecting their lives. John Calfee wrote an article explaining advertisings as a valuable and useful tool for sellers as well as customers. Advertising, as mentioned in “How Advertising Informs to Our Benefit”, proves to be beneficial” (Calfee). According to this writer, advertising is a tool for communication and information. He tries to prove that advertising helps people to learn important facts about a product. Learning those facts help them in making better decisions when selecting the item they want to buy (Calfee). However, two ads from Girls’ Life Magazine, a publication intended for teenage girls will be described and evaluated to prove Calfees’ theory. One ad is about Skechers shoes, the other advertisement is about Zuca luggage. These ads inform about physical and life style benefits just to persuade consumers to buy the advertised product.
Walking Shoes
Using the article “How Advertising Informs to Our Benefit” by Calfee one is able to determine
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Two ads from Girls’ Life Magazine, a publication intended for teenage girls were described and evaluated to prove Calfees’ theory. One ad is about Skechers shoes, the other advertisement is about Zuca luggage. The two mentioned ads proved Calfee’s theory wrong. He said in his article that ads informs on behalf of consumers benefits. That is not true in most cases. As mentioned earlier advertisers use information to create a fallacy. They want customers to believe their products are the best option to go with. All the good information given was strategically combined to create an ideal product. This was done only in order for the seller sale its product. Ads will be use to the benefit of the customer only when the information given equally express the advantages and disadvantages of the product it

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