During this presentation on the visual rhetoric used in the Rolex advertisement, there were numerous examples brought up. The most striking appeal of the advertisement was the bright image of the Rolex watch towards the bottom of the page. Set against a dull grey background, the watch stands out mostly due to its colors —silver and gold— which have a positive connotation. The color gold evokes thoughts of luxury, wealth and status. The ad makes the eyes travel downward, following the bolded word “Daytona”. While the page itself is wide, most of the content is condensed to the middle third of the page. The text on the page starts out simple with the definition of “Daytona”, referring to both the beach and the race car competition. Each
