Good Practice of Rfl in Bd Essay

3726 Words Aug 12th, 2016 15 Pages
Introduction
PRAN started its operation in 1980 as processors of fruit and vegetable in Bangladesh and in 1981 when PRAN and RFL merge together it becomes one of the biggest business groups in Bangladesh. PRAN RFL is currently one of the most admired food & beverages brand among the millions of people of Bangladesh and other 77 countries of the world where PRAN Products are regularly being exported.

PRAN RFL’s comparative advantage as an economy lies in agriculture. They believe the way to economic prosperity is through agro-business. PRAN stands for “Programme for Rural Advancement Nationally” and RFL stands for Rangpur foundry limited.
PRAN RFL is the pioneer in Bangladesh to be involved in contract farming and procures raw
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Their view is to create more employment to eliminate poverty. Their target is to make their product available to every corner of our country so, every customer get the right to consume. They export their products more than 77 countries in the world and earning a lot of foreign currencies to our country. PRAN is trying to accelerate their global market position rapidly.

ORGANIZATIONAL OVERVIEW OF PRAN-RFL GROUP
PRAN- PRAN Group was born in 1980. Keeping in view the corporate mission of the Group they have over the years diversified their activities in several areas. PRAN's biggest asset is their competent team of hands-on managers and dedicated employees.

PRAN is Bangladesh's largest grower and processor of fruits and vegetables. Their contract growers cultivate the choicest fruits and vegetables, which are processed in their modern and hygienic factories to highest quality & international standards.

RFL - RFL started its journey with Cast Iron (CI) products in 1980. The initial main objective was to ensure pure drinking water and affordable irrigation instruments for improved rural life. Today the company has its wide ranges of CI products like pumps, tube wells, bearings, gas stoves etc and has achieved the prestige as the largest cast iron foundry and light engineering workshop in Bangladesh. With a vision to serve the common people of Bangladesh with quality necessity products, RFL diversified its

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