Advertising in today’s society depends solely on marketing demographics. Appealing to the right demographic hugely affects what advertisements you see used in certain types of media. For instance, you’re not going to see an advertisement promoting men’s clothing in a magazine geared towards women, and you won’t find an ad promoting make-up in a magazine intended for men. Rolling stone, a pop culture magazine that mostly appeals to young and mature adults, retails for under $5, and is laid out like any typical magazine. The main, headliner articles, are strategically placed between pop culture and gossip articles. They also have quoted bolded text and interesting pictures placed throughout the main articles to keep the reader's attention.
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It captures the consumer's attention with big, bold print, proclaiming “It’s not “packed with protein”. It’s protein. In a pack”. It also features an enlarged image of the product to show readers the detail and quality of the food. In addition the words “No artificial preservatives” are strategically placed in the advertisement to appeal to the more health driven consumer. The physiological appeal works well for food ads because it can appeal to the brain. Everything being shown in the ad consciously makes us believe it's good for us and that we must have it in order to obtain a healthy balanced diet. We see things like “No artificial preservatives.” and an “Excellent source of protein.” and we become oblivious to the fact that the jug of milk sitting in the refrigerator is also an excellent source of protein. The physiological appeal is often used for food advertisements, so much so, that food advertisements begin to look monotonous. They lack in variety and always have enlarged images of the food product being …show more content…
So when we are presented with a label that says “been around since 55’.” we are presented with the idea that this product has been used for a long time. We then begin to rationalize that since this product has a history, it would be a better product to purchase than a fairly new product from a fairly new company. Towards the back of Rolling Stone, there is a rather simple advertisement for Viagra. It provides an up-close image of the medication and then directly to the right of that image a huge stamp states “ Over 600,000 customers served since 1998.”. Instantly giving it some sort of history and “guiding” customers into purchasing Viagra rather than a newly discovered medication similar to viagra. The need for guidance appeal has many different forms and approaches, but the clear objective here is to convince consumers that history is better than
It captures the consumer's attention with big, bold print, proclaiming “It’s not “packed with protein”. It’s protein. In a pack”. It also features an enlarged image of the product to show readers the detail and quality of the food. In addition the words “No artificial preservatives” are strategically placed in the advertisement to appeal to the more health driven consumer. The physiological appeal works well for food ads because it can appeal to the brain. Everything being shown in the ad consciously makes us believe it's good for us and that we must have it in order to obtain a healthy balanced diet. We see things like “No artificial preservatives.” and an “Excellent source of protein.” and we become oblivious to the fact that the jug of milk sitting in the refrigerator is also an excellent source of protein. The physiological appeal is often used for food advertisements, so much so, that food advertisements begin to look monotonous. They lack in variety and always have enlarged images of the food product being …show more content…
So when we are presented with a label that says “been around since 55’.” we are presented with the idea that this product has been used for a long time. We then begin to rationalize that since this product has a history, it would be a better product to purchase than a fairly new product from a fairly new company. Towards the back of Rolling Stone, there is a rather simple advertisement for Viagra. It provides an up-close image of the medication and then directly to the right of that image a huge stamp states “ Over 600,000 customers served since 1998.”. Instantly giving it some sort of history and “guiding” customers into purchasing Viagra rather than a newly discovered medication similar to viagra. The need for guidance appeal has many different forms and approaches, but the clear objective here is to convince consumers that history is better than