Advertisement: An Analysis Of Hydroxycut

770 Words 4 Pages
Products are created with the purpose of innovating our daily lifestyle. Advertisements are tools in attracting consumers to help fund and profit these innovative ideas. In the November, 2016 issued magazine, “Life&Style,” there is an ad for a product called: “Hydroxycut.” This magazine has an audience of everyday people that are looking into celebrity gossip. A perfect place for millennials to relate on the problems with celebrities. The ad for the weight loss product, Hydroxycut, displays a very attractive woman in a swimsuit on the beach. A very common desire in society is to lose weight as it equates to physical attractiveness. Utilizing these desires, advertisements can illustrate our society and cultural values.
An important aspect of
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The first phrase any eyes would attract to first is the quote: “I lost 39lbs” (Hydroxycut). This statement has the biggest font size out of anything on this page. Society normally puts emphasis on looking at the results rather than the process. The Hydroxycut ad is another example of it. As it displays in a big, white font that she “lost 39lbs,” Kelli, the female in the ad, was able to lose the weight “with diet and exercise, and was remunerated” (Hydroxycut). The truth of how the product was used was written in the smallest font size on the ad. It creates an illusion that using the product would instantaneously make you skinny. In reality, however, the proper way to lose weight was to regulate your current diet and exercise. Not only does the company try to limit the truth from being seen, but also Kelli is not an everyday person. Remunerated is a word to describe participants who are paid to try out a product, disproving that she is an everyday person. Due to the difference in font size, readers are more mesmerized by the results of the product. Society has always showcased the beauty in achieving or succeeding and never displays the progress to get there. The emphasis is on the destination and never the journey; demonstrating our desire to succeed but in the easiest way possible. Correspondingly, it pushes society to undermine the reliability of the product and the

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