Freddy 's Frozen Custard And Steak Burgers Essay

1187 Words Feb 9th, 2016 null Page
CONCEPT STATEMENT
PRODUCT
Freddy’s Frozen Custard & Steak burgers will sell a variety of steak burgers made from top quality lean beef and frozen custard using the best dairy ingredients available on the American market. Although Freddy’s burgers may take a little longer to make, they are made in sequence with every order, which makes them fresh. With Steak burgers being the most popular item on the menu comes the variety of sides such as Chicken Tenders, fries and delicious hot Dogs. Offering customers preferences in terms of condiments and toppings can also customize the side orders. Freddy’s will also specialize and sell frozen custard, which is known to taste richer than ice cream due to the ingredients and method used to produce it.
TARGET MARKET
In the first 5 years of operation, Freddy’s Frozen Custard & Steak burgers will focus on targeting customers who enjoy the convenience of going to a fast food restaurant with better quality than typical fast food chains. It will target middle-income families. Freddy’s Steak burgers will focus on opening its restaurants near brick and mortar stores and shopping centers. This type of location would have high traffic of consumers and support the exposure that’s needed.
BENEFITS/WHY
The benefits of coming to this restaurant would be the high quality that the products have to offer. The food is prepared at every order, and not pre-done to serve customers faster. Therefore, it will take slightly longer to prepare their meals.…

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