Five Reasons Why Great Customer Satisfaction For Ebay

770 Words 4 Pages
EBay is an e-commerce company and American Multinational Corporation, the company provides business-to-consumer and consumer-to-consumer sales services via internet.
EBay became one of the most successfully companies because their marketing team was able to create priorities. First priority was keeping their customers satisfied, second priority was personal touch and last priority was freedom to grow. Companies can find that keeping their customers satisfied is hard, this is why eBay put their customers’ needs first. But not only keeping their customers satisfied can help a company to be success, this is why eBay creates their feedback system, this allows customers to leave positive or negative feedbacks about their shopping experience. But
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In a recent article from, “5 Reasons Why Great Customer Support Is Your Most Effective Marketing Strategy” Benny Tjia writes, “Let’s take a look at eBay for example. EBay’s customer service team helps their customer’s at the most efficient and fastest way they possibly could. Often times when customers need to return items they purchased, sellers tend to not be very helpful, but eBay always does! One happy customer expressed his satisfaction by writing a blog post about eBay and encourage others to shop there as well”. (Benny Tjia).
Loyalty play an important role for companies, keeping their loyal customers it can be difficult for companies, eBay is been working hard to keep those customers. Creating a feedback helps eBay creates a personal touch with their customers. The feedback system is an important tool for eBay success. An article from yourbusiness.azcenntral David Nield, explains the importance of eBay Feedback: “Your eBay account 's feedback acts as an indicator of reputation and trustworthiness to other users, and a lower feedback score is likely to put people off dealing with you. Buyers and sellers can leave feedback for each other after each transaction, although the buying party is able to go into more detail”. (David Nield)
Feedbacks help customers when they shopping online, this allow them to get information on the seller and the
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EBay is a company that depends on customer sales. eBay is the best trading place on the internet. Buyers always want to visit the best trading place and sellers want to sale their goods where is a lot of buyers, eBay provides that bridge between sells and buyers, this is why EBay has a fee structure. The fee structure helps eBay to gain money, eBay fee structure is divided in two basic fees and optional advanced listing upgrade fees. eBay only cost around 15% that are divided in three portions 10% goes to EBay, 3% is for pay processing and 2% goes to the credit card companies, this is only an estimate is not the actual cost. EBay is finding more ways to grove. One of his ways to grow is expanding their business international, this will allow EBay buyers and sellers to obtain products from different places. Another way is partner with different companies, EBay is looking for partners from different countries, an example is EBay partnership with XIU.COM, this is a Luxury online retailer in China that allows people from other countries to obtain their products. But the most important way is to keep their loyal customers, EBay is using different resources to keep their loyal customers and attract new

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