Essay about Fiji Water Case Study
Green Makeover or “greenwashing”?
Principles of Marketing
Dr. Konya Weber
September 20, 2012
FIJI Water Case Study A corporation that says it is socially responsible, claims that they are concerned for society's welfare; which also includes the environment, because now days, we are a lot more concerned about our environment and how everything affect it. The corporation will make sure to insure those values within the company and also to its partners. ("Social responsibility in Marketing," 2012 - 1998) Also, if a corporation says it is ethically responsible and it really is, it shows to their customers and partners their integrity …show more content…
The problem with this analyze of the carbon negative campaign, is that they didn't compared their numbers with any of their competitors; which means that the consumer does not know if they are more socially engaged or not; if they should take these reductions as serious or their number is just too high; The reduction means that for every atom of carbon produced by manufacturing, shipping, and