The Ad Council was created in 1941 and, today, continues to be the leading maker of public service communications. They are a non-profit, private organization, who works on national campaigns which are sponsored by federal government agencies and non-profit organizations (Ad Council, 2018). The Ad Council uses social media outlets to spread their campaigns, such as, Facebook, Twitter, and YouTube (Ad Council, 2018). Their Public Service Announcements (PSA) are intended to raise awareness and change behavior (Ad Council, 2018). The Ad Council teamed up with the National Highway Transportation Safety Administration (NHTSA) to develop the campaign, Stop the Texts, Stop the Wrecks (NHTSA, 2018). In 2016, 9% of drivers age 15-19 were
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Television and radio are mediums through which to spread advertising. However, with subscription television and radio, such as Netflix and Spotify, not as many people see or hear the message. Another form of delivering a message is through billboards. Billboards are regional and usually are seen by the same commuters every day. With social media a message can instantly spread worldwide. The National Safety Council’s mission is safety at work, at home and on the road (NSC, 2018). The National Safety Council partnered with State Farm and Allstate to create a state teen safe driving coalition (NSC, 2018). This organization can offer advertising to the ad council and provide links to the ad council’s videos on distracted driving. Many organizations and companies, government and private, have campaigns to stop texting and driving. Unfortunately, their efforts have not provided results. Ninety-seven percent of teens and young adults know it is unsafe to drive and text, yet they report 89% of their friends do it (Safety 1st Driving School, 2012). Social media campaigns effectively spread the message, even if it is not received. The urge to answer texts is too great to resist and law enforcement cannot always see people texting and
Television and radio are mediums through which to spread advertising. However, with subscription television and radio, such as Netflix and Spotify, not as many people see or hear the message. Another form of delivering a message is through billboards. Billboards are regional and usually are seen by the same commuters every day. With social media a message can instantly spread worldwide. The National Safety Council’s mission is safety at work, at home and on the road (NSC, 2018). The National Safety Council partnered with State Farm and Allstate to create a state teen safe driving coalition (NSC, 2018). This organization can offer advertising to the ad council and provide links to the ad council’s videos on distracted driving. Many organizations and companies, government and private, have campaigns to stop texting and driving. Unfortunately, their efforts have not provided results. Ninety-seven percent of teens and young adults know it is unsafe to drive and text, yet they report 89% of their friends do it (Safety 1st Driving School, 2012). Social media campaigns effectively spread the message, even if it is not received. The urge to answer texts is too great to resist and law enforcement cannot always see people texting and