Fabletics co-founder Kate Hudson isn't just another celebrity who lent her name to a company; she wears the stylish activewear because it supports her in her active lifestyle. Kate knew that consumers loved the Fabletic's commercials that showed her behind the scenes, therefore, Kate decided to take photo of herself in her Fabletics using her phone and include them in the brand's new 30-second ad. Consumers are becoming tired of models wearing clothes in commercials; the trend, which Kate and Fabletics quickly adopted, is to show real people wearing the clothing for in everyday situations. Granted, Kate Hudson is as beautiful as any model, however, she comes across as genuine.
In other Fabletics television advertisements, the company appears
In other Fabletics television advertisements, the company appears