Today we live in a world full of examples, demonstrations, and subliminal messages. All these can be combined into one using media to sell products, information and security. Major corporations such as Allstate Insurance have created several catchy and convincing ads to make the person viewing consider purchasing their product. One of their latest commercial campaigns is a man whose role is to play everyday mayhem. Although mayhem can exist in many ways, it is displayed as an emotional teenager who becomes a reckless driver in a commercial I recently seen. This commercial clearly exemplifies that most teen drivers can be careless when it comes to driving. I will discuss how this commercial ad was well created and how it has the power to pursue
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Allstate won a total just over 80 industry awards within its first year of launching the campaign in June of 2010. In some reports Mayhem rose to third most recognized character trailing behind other notables such as Geicos gecko and Flo from Progressive Insurance. In their commercial where Mayhem is portrayed as the spoiled emotional teen, the structure is set up to show a girl who is texting her best friend while driving. This is a clear implication that teen drivers love to text and drive. She receives a message stating that her best friend has just kissed the boy she has a crush on. She then gets pulled into an emotional state and swerves out of anger causing her to hit another vehicle. The ad also shows the owner walking up to her car very angry and shocked to find it smashed. This showed just how careless teenagers can be and how inconvenient it could be if you have cut rate insurance. A perfect example of what everyday mayhem can look like and to make you think twice about what kind of coverage you have. That is the goal of this ad and it procures it …show more content…
No one wants to deal with Mayhem especially if it is a snotty teenager who thinks the world revolves around her. What it does show is what kind people we can run into. The use of a spoiled teen in this ad clearly indicates that they are out there and we need watch out for them. The commercial also has a comedic sense to it, Mayhem is shown as a man, but acts like a teen girl. This is a well crafted way to get the consumer to look at the commercial, it builds interest. Also by the time this commercial was released, Mayhem was already a recognizable character portraying other funny ways Mayhem plays out.
This brings me to my next point of interest, Mayhem being recognizable is a big plus for Allstate. When a company markets a product they use visuals that are pleasing to the eye. In all Mayhem commercials he causes something bad happens to someone but as I mentioned before it has a comedic flare to it. This is what keeps the customer watching and to anticipate the next funny incident. At the same time the customer is being taught a lesson, a lesson that implies that your insurance company may not cover certain accidents or everyday “mayhem”. For example a tree falling
Reyna
Allstate won a total just over 80 industry awards within its first year of launching the campaign in June of 2010. In some reports Mayhem rose to third most recognized character trailing behind other notables such as Geicos gecko and Flo from Progressive Insurance. In their commercial where Mayhem is portrayed as the spoiled emotional teen, the structure is set up to show a girl who is texting her best friend while driving. This is a clear implication that teen drivers love to text and drive. She receives a message stating that her best friend has just kissed the boy she has a crush on. She then gets pulled into an emotional state and swerves out of anger causing her to hit another vehicle. The ad also shows the owner walking up to her car very angry and shocked to find it smashed. This showed just how careless teenagers can be and how inconvenient it could be if you have cut rate insurance. A perfect example of what everyday mayhem can look like and to make you think twice about what kind of coverage you have. That is the goal of this ad and it procures it …show more content…
No one wants to deal with Mayhem especially if it is a snotty teenager who thinks the world revolves around her. What it does show is what kind people we can run into. The use of a spoiled teen in this ad clearly indicates that they are out there and we need watch out for them. The commercial also has a comedic sense to it, Mayhem is shown as a man, but acts like a teen girl. This is a well crafted way to get the consumer to look at the commercial, it builds interest. Also by the time this commercial was released, Mayhem was already a recognizable character portraying other funny ways Mayhem plays out.
This brings me to my next point of interest, Mayhem being recognizable is a big plus for Allstate. When a company markets a product they use visuals that are pleasing to the eye. In all Mayhem commercials he causes something bad happens to someone but as I mentioned before it has a comedic flare to it. This is what keeps the customer watching and to anticipate the next funny incident. At the same time the customer is being taught a lesson, a lesson that implies that your insurance company may not cover certain accidents or everyday “mayhem”. For example a tree falling
Reyna