Example Of Cause-Related Marketing

I believe that cause related marketing is important, it makes consumers feel as if the company or brand cares about people or the cause it is representing.

Toms is a great example of cause marketing, that is effective. Toms is a shoe company, well they started out as a shoe company but now they sale clothing, eyewear and coffee. For every purchase that is made, Toms help provide shoes, sight, water, safe birth and bullying prevention to people in need. Their model is one for one, so you buy one and they will give one.

The act of giving, to those in need, represents compassion and love for the human kind. Image how different this world would be, if every brand did this or just showed more compassion for a cause. That would be an end to a