Richard Beer, the author of Save the Children’s commercial “Most Shocking Second a Day Video”, is an Executive Creative Director of fall Together Now. Richard Beer is originally from London, United Kingdom. He is a Word nerd, storyteller and Creative Director, who Loves creating content to touch people’s heart. The purpose of Beer’s video is to make people all over the world aware of the war in Syria, which has going on for over five years and has claimed the lives of more than a quarter of a million people, including children. Since mothers have maternal instincts, and they can not imagine their children being abused or their lives at risk, they are the target audience to collect donations. The author also argues that “ Just because it is not happening here does not mean it is not happening.” Beer’s video, successfully utilizes ethos, logos, and pathos to motivate people to make donations for the children’s society, so their lives in Syria can be saved.
The ethos presented in this commercial has confirmed through the recognizable and reputable brand of Save the Children organization, which is an international non-governmental organization that …show more content…
The video’s purpose is to shock the audience to attain their goal of raising donations for Save the Children foundation. Unfortunately, large groups of children can no longer attend school because their schools have been destroyed or there are no teachers to provide them education. In addition, children have suffered both physical and emotional abuse such as "beatings with metal cables, whips and wooden and metal batons; electric shocks, including to the genitals; the ripping out of fingernails and toenails; sexual violence, including rape or threats of rape; mock executions; cigarette burns; sleep deprivation; solitary confinement; and exposure to the torture of
The ethos presented in this commercial has confirmed through the recognizable and reputable brand of Save the Children organization, which is an international non-governmental organization that …show more content…
The video’s purpose is to shock the audience to attain their goal of raising donations for Save the Children foundation. Unfortunately, large groups of children can no longer attend school because their schools have been destroyed or there are no teachers to provide them education. In addition, children have suffered both physical and emotional abuse such as "beatings with metal cables, whips and wooden and metal batons; electric shocks, including to the genitals; the ripping out of fingernails and toenails; sexual violence, including rape or threats of rape; mock executions; cigarette burns; sleep deprivation; solitary confinement; and exposure to the torture of