The Strategic Planning Process

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Strategic Planning Process
Introduction
Apparently, in any organization strategic planning plays and instrumental role in determining the future of the business. The strategic planning is the process of coming up with steps that will ensure that the vision of an organization remain on cause in relation to different factors such as external and internal environmental (Job, 2012). In this case, strategic planning process involves four key steps which include Environmental Scanning, Strategy Formulation, Strategy Implementation and Strategy Evaluation. On the other hand, managers and top level executive should have decision making skills in the process of strategic planning (Kiechel, 2012). Critical to note is that the quality of services and
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Notably, managers play an instrumental role of ensuring that the key aspects of decision making process are involved. In this way, decisions made by the top management may attract unexpected resistance from the employees if managers fail to create good relationship with the subordinate staff.
The first step in the process of decision making is the identification or recognition of a problem. In most cases, decisions are made based on a given issue or problem noted in an organization. Consumers or clients of products or services being provided by the company may develop a problem that needs to be addressed and feel satisfied. At this stage, it is important that managers correctly diagnosis a problem in order to propose the most suitable decision, which means that a manager must have good analytical
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Critical to note is that it is advisable to involve the relevant stakeholders including experts to deeply analyze the problem and provide a detailed report on the cause and the nature of the problem before proposing the alternatives for decision making process (Bierman et al., 2016). Managers need to use the most applicable leadership style such as participatory in order to understand the problem.
The next step involves coming up with alternatives in solving the problem. The stakeholders need to brainstorm and propose different ways in which issue at hand should be tackled (Job, 2012). The communication skills of a manager at this stage are critical. If a manager is not able to bring people together and provide equal platform to all parties, the team may not be able to reach an “agreeable decision”.
Next, the team needs to select the most suitable solution to the problem. In this case, the cost, applicability, and benefits of each proposal must be analyzed. The strengths and weaknesses of all alternatives should be understood before reaching the final decision. The final stages involves implementation and evaluation of the solution

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