Drinking And Driving In Budweiser's Super Bowl Ad Campaign

Although the world is blessed with an incredibly diverse population, every person has a family. The most relatable aspect in people’s lives are having those who are loving and caring. Dogs, friends, or family, every person has those who mean the most to them. In Budweiser’s Super Bowl Commercial in 2014, the ad campaign not only advertises their products but also advertises the importance of using their products responsibly. With a dog and its owner as its main stars, the commercial starts out with a preview of the years they have already spent together and showing their inseparable bond. It continues to show a moment when the owner leaves with a group of friends and a case of Budweiser. While the owner is gone, the dog is shown waiting anxiously, all night for his owner to come home. Although the owner does arrive home the next morning, the commercial states, “For some, the waiting never ended,” showing how the consequences of drinking and driving can affect others (Budweiser). With the credibility of Budweiser, they use logic and emotion to promote their products along with responsible behavior. …show more content…
With this commercial, Budweiser presents their product in a away most people would not expect. It brings attention to the controversial issue of drinking and driving. Most people agree that drinking and driving is absolutely unacceptable under any circumstance which makes this commercial easily relatable. This commercial puts the issue of drinking and driving into perspective and reminds viewers the responsibility that comes along with this product. Budweiser's credibility shows because they care about how their product affects other people and their