Bmw's Argument Against Drunk Drivers

Improved Essays
Replacing brakes, belts, and headlights are very common instances that many car owners must endure to maintain their vehicle’s functionality. However replacing lost or broken body parts is not something that a person commonly encounters. Drunk driving accounts for most deaths and injuries involved in vehicle accidents. This advertisement against drunk driving distributed by BMW presents a very intriguing and thought provoking argument that affects the reader emotionally.
When a reader first encounters the add, the image of the real and prosthetic leg strike the reader with an unnatural feeling. The false leg is not something many people encounter on a regular basis and attracts immediate attention. The leg suggest that the owner of the leg

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