Don T Be Misle By Investment Advertising Analysis

1636 Words 7 Pages
Bloch, B. (2009, February 01). Don't Be Misled By Investment Advertising. Retrieved September 17, 2017, from http://www.investopedia.com/articles/basics/09/misleading-advertising.asp

In the article, “Don’t Be Misled By Investment Advertising,” Brian Bloch claims that in the world of investments, many companies and sellers falsify claims in order to win over consumers. Like many of the other sources, Brian Bloch explains this by breaking down different types of methods that sellers use to trick customers. By explaining the situation this way, Bloch is able to provide enough reasoning for each different methods he provides. This allows the reader to individually digest the information, seeing examples and reasoning behind each idea. For each
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Sienna Kossman claims that although deceptive advertising is common, people can avoid such issues. She begins her argument by stating that deceptive advertisement can be found in everyday life. This provides that relationship with the reader, by making it relatable to their daily lives. In order to establish a connection with her readers, Kossman also makes a direct relatable statement, ‘Before you dial that 800 number or checkout your online shopping cart…” This supports the idea that Kossman is trying to inform and prepare the general public, specifically consumers, as 800 numbers are witnessed by society through television viewing. After addressing the reader, she proceeds to then explain how advertisers persuade individuals to purchase their products. This works to not only as an explanation of advertisement, but also causes the reader to think about evaluating the persuasiveness of advertisements they have witnessed. She utilized words such as urgency, fear, subconscious, and harmful, in order to cause worry in the reader, regarding false advertisements. However, by stating the seriousness of deceptive advertising, she provides a transition to her solutions. To provide a sense of security, she uses words such as experts, careful, protect, and reliable, to convey hope in the reader’s mind. This connects back to her main claim of people having the ability to avoid deceptive advertising. By providing the solutions, she strengthens her argument, persuading the reader to listen to her advice. Throughout this article Sienna Kossman identifies and explains deceptive advertisements. Her occupation provides a sense of credibility, as she works to help her readers save

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