Does Advertising Sexualise And Objectify Women? Essay

1428 Words Aug 4th, 2016 6 Pages
Does advertising sexualise and objectify women? The proliferation of sexualised and objectified images of women within advertising has not only become more prevalent in advertising but also developed to being nearly pornographic in content. Almost all advertisements for perfume, clothing, food, jewellery and cars demonstrate young women in extremely sexualised and degrading poses. Some advertisements have even contained obscene images that suggest acts of sexual assaults and violence against women.

The ‘LYNX’ girls shower gel advertisement was released in 2011 as apart of their girl’s shower gels launch. This advertisement promotes a young woman in a bikini, holding onto her untied bikini top. Not only is the image in this advertisement sexual but the so is the text on this advertisement. Again sexualising women to sell a product.

Dolce& Gabbanas advertisement for the springs men’s collection released in 2006, similar to the banned 2007 advert, has had much controversy over the years but for the multi-billion-dollar company Dolce and Gabbana all publicity is good publicity.
This advert displays three young women and three young men dressed provocatively in a dim hallway. There are many sexual connotations constructed in this image, on of the foremost things in this advert is all of the shirtless men are positioned above the three women whether they are standing, leaning or laying they are all above the three women. These three women are all noticeably depicted…

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