I believe that in the documentary The Codes of Gender: Identity and Performance in Pop Culture by Sut Jhally (2009), does prove a point that advertising does play a large part in society and that it affects the way that we think about ourselves and others. It is why we do view gender as one thing and not another. This might be why I buy things that I think that I need to look beautiful, yet I don’t really need to go out and buy the make-up or clothing or really anything of that sort to look beautiful. I’m just conforming to what the media has said that women should buy for themselves to look beautiful.
In The Codes of Gender Sut Jhally (2009) expresses himself on how the advertising world portrays women. How the female gender is portrayed …show more content…
These industries have ‘emphasized femininity’ (exploring soci pg 204), but what of those females who wish not to be the perfect submissive feminine role? Why is it that I never want to be portrayed as those females in the industy? Yet at the same time I find myself conforming to the way that our society wants the female gender to be. I believe it is because I have grown up with these advertisements thrown in to my life every where I go. Through advertising, to movies, all the way to books. I am constantly surrounded by these ‘perfect females’ and with that it has been in graved into my head that this is the way I should be. Yet I am constantly asked why I dye my hair, why I decide to go outside with no make-up on, why I decide to wear male clothing. And I can’t help to think now, that it’s probably due to advertising, because when I’m asked as to why I do these things, I can’t help but to think “Why not? I’m comfortable and I like wearing what I wear and my appearance.” But the Codes of Gender like to sometimes dictate …show more content…
And I remember telling her, how I don’t plan on having my own children, that I plan on adopting instead. The way her face turned into disappointment, as if I myself am not filling own the female role that my grandmother had planned for me. That I am not filling out as the traditional female caregiver that society believes that I will one day be. That because I am female that I need to give birth to my own children and not take in others that are in need of a good home instead. And is this just because in society the female role is to be still a mom who will stay at home for her children and bend over backwards for her family with out thinking about herself first which all begins being taught when the girl is little (exploring amrstong
In The Codes of Gender Sut Jhally (2009) expresses himself on how the advertising world portrays women. How the female gender is portrayed …show more content…
These industries have ‘emphasized femininity’ (exploring soci pg 204), but what of those females who wish not to be the perfect submissive feminine role? Why is it that I never want to be portrayed as those females in the industy? Yet at the same time I find myself conforming to the way that our society wants the female gender to be. I believe it is because I have grown up with these advertisements thrown in to my life every where I go. Through advertising, to movies, all the way to books. I am constantly surrounded by these ‘perfect females’ and with that it has been in graved into my head that this is the way I should be. Yet I am constantly asked why I dye my hair, why I decide to go outside with no make-up on, why I decide to wear male clothing. And I can’t help to think now, that it’s probably due to advertising, because when I’m asked as to why I do these things, I can’t help but to think “Why not? I’m comfortable and I like wearing what I wear and my appearance.” But the Codes of Gender like to sometimes dictate …show more content…
And I remember telling her, how I don’t plan on having my own children, that I plan on adopting instead. The way her face turned into disappointment, as if I myself am not filling own the female role that my grandmother had planned for me. That I am not filling out as the traditional female caregiver that society believes that I will one day be. That because I am female that I need to give birth to my own children and not take in others that are in need of a good home instead. And is this just because in society the female role is to be still a mom who will stay at home for her children and bend over backwards for her family with out thinking about herself first which all begins being taught when the girl is little (exploring amrstong