Having a better understanding of different consumer demographics will impact the marketing strategies used and how the message is most effectively communicated. Marketing using social media websites can be very effective if the target audience is children or a younger demographic. Whereas humor or funny advertisements might appeal to more of a male demographic. Knowing the different interests and lifestyle of the target population can help tailor the message to be most effective for that particular audience. Images for other goods or services that happen to contain fast cars would draw in a population of consumers that share the psychographic of having an interest in fast cars. The consumer’s lifestyle is another psychographic area to consumer when thinking about marketing communications. Military members typically very patriotic and have a very unpredictable lifestyle. Understanding that lifestyle of military members can help the marketer highlight areas that would interest the potential consumer as well, such as highlighting a flexible schedule or receiving college credits for military training that has already been
Having a better understanding of different consumer demographics will impact the marketing strategies used and how the message is most effectively communicated. Marketing using social media websites can be very effective if the target audience is children or a younger demographic. Whereas humor or funny advertisements might appeal to more of a male demographic. Knowing the different interests and lifestyle of the target population can help tailor the message to be most effective for that particular audience. Images for other goods or services that happen to contain fast cars would draw in a population of consumers that share the psychographic of having an interest in fast cars. The consumer’s lifestyle is another psychographic area to consumer when thinking about marketing communications. Military members typically very patriotic and have a very unpredictable lifestyle. Understanding that lifestyle of military members can help the marketer highlight areas that would interest the potential consumer as well, such as highlighting a flexible schedule or receiving college credits for military training that has already been