Big Idea
CarMax is a fortune 500 company and is the largest used-car dealerships in the United States. That being said it is everyone has heard of CarMax and has an overall idea of the product and resources they offer. The goal and objective of this digital strategy is to target larger customer base that is looking for a new vehicle. This will focus on CarMax’s name to be associated with ease and efficiency with consumers when searching for a car.
Target Audience
The target audience for this digital strategy will be people in between the ages of eighteen to seventy who has an eligible lenience and is looking to sell their car or is looking to buy and new or used vehicle.
Social Media
CarMax does not use social media platforms like Facebook …show more content…
They have made their mobile app be one of the easiest automotive apps out there. I tried CarMax’s competitors app, I would have so say they do not compare to CarMax. CarMax’s website is well known as being a simple five step process to find the consumer dream car. Wisely they kept that same idea with their mobile app; it is still five simple questions. But the great aspect of the mobile app is that is makes everything more convents and accessible to consumers. But having their website and mobile app function the same way it makes the transition for the consumer that must easier and improving their shopper experience. Just look as this two pictures bellows of what the mobile app looks like compared to the website, its …show more content…
CarMax as of right now has 35.7K followers. For a Facebook advertisement it cost about $24 per 100 people according to http://fitsmallbusiness.com/how-much-does-facebook-advertising-cost/#.
Our digital strategy is to increase their customer base by at least 1000 new followers on both social media platforms. I would say that CarMax should expect to pay at least $240 per day for Facebook because would reach about 1000 new consumers. On twitter they should spend at least $3000 to receive 1000 new followers.
Tools & Tactics
Social media and mass media would most benefit the digital strategy by getting people to actually visit the website. Once people visit CarMax’s website they are sold because of how amazing the website is. The big problem is getting them to visit. Having people tweet or post great experience they had with CarMax would persuade a customer to have a look at what their friend are talking
CarMax is a fortune 500 company and is the largest used-car dealerships in the United States. That being said it is everyone has heard of CarMax and has an overall idea of the product and resources they offer. The goal and objective of this digital strategy is to target larger customer base that is looking for a new vehicle. This will focus on CarMax’s name to be associated with ease and efficiency with consumers when searching for a car.
Target Audience
The target audience for this digital strategy will be people in between the ages of eighteen to seventy who has an eligible lenience and is looking to sell their car or is looking to buy and new or used vehicle.
Social Media
CarMax does not use social media platforms like Facebook …show more content…
They have made their mobile app be one of the easiest automotive apps out there. I tried CarMax’s competitors app, I would have so say they do not compare to CarMax. CarMax’s website is well known as being a simple five step process to find the consumer dream car. Wisely they kept that same idea with their mobile app; it is still five simple questions. But the great aspect of the mobile app is that is makes everything more convents and accessible to consumers. But having their website and mobile app function the same way it makes the transition for the consumer that must easier and improving their shopper experience. Just look as this two pictures bellows of what the mobile app looks like compared to the website, its …show more content…
CarMax as of right now has 35.7K followers. For a Facebook advertisement it cost about $24 per 100 people according to http://fitsmallbusiness.com/how-much-does-facebook-advertising-cost/#.
Our digital strategy is to increase their customer base by at least 1000 new followers on both social media platforms. I would say that CarMax should expect to pay at least $240 per day for Facebook because would reach about 1000 new consumers. On twitter they should spend at least $3000 to receive 1000 new followers.
Tools & Tactics
Social media and mass media would most benefit the digital strategy by getting people to actually visit the website. Once people visit CarMax’s website they are sold because of how amazing the website is. The big problem is getting them to visit. Having people tweet or post great experience they had with CarMax would persuade a customer to have a look at what their friend are talking