Essay about Delta Air Line

2179 Words Nov 26th, 2014 9 Pages
DELTA AIR LINES RESEARCH

Lemeka Fields
Michael Green
Alana Ireland
Justin Latimore

MGNT 3165-1
June 13, 2012

DELTA AIRLINES RESEARCH BY:
Fields, Lameka N. Green, Michael A. Ireland, Alana. Latimore, Justin
Abstract
Delta Air Linesheadquartered in Atlanta Georgia, in the United States. Delta Airlines operates extensive domestic and international network serving all continents except Antarctica. Delta is the sixth-oldest operating airline by foundation date, and the oldest airline still operating in the United States. Delta Air Lines is one of the four founding members of the Sky team airline alliance, the other three being Korean Air France Air andAeromexico. The loyalty program for Delta Air Lines is Sky Miles.
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We demonstrate these commitments in hundreds of ways throughout the world on a daily basis as we partner with our employees, vendors, customers, civic, and non-profit organizations to make a difference in the communities where we live and work. Many of our programs are award-winning and industry-leading. We don’t do them for the awards. We do them because they’re the right thing to do." Richard H. Anderson Chief Executive Officer (Delta, 2012)
Delta Air Lines is one of the largest domestic airlines in the US. There are over 378 worldwide destinations in sixty-six countries. After the merge with Northwest Airlines, it allowed Delta to improve services for customers as well as to achieve strategic objectives that it has set forth. The company has many strengths as well as weakness so let’s take a moment to focus on the strengths. Its biggest strength would be its ability to be a strategic merger as stated previously. Delta focuses on the strategic merger to expand its business. In October of 2008 the company merged with Northwest, which focuses on transportation of passengers and cargo and operates in the North America, Asia/Pacific region. The merge increased the company’s operating revenue two billion dollars, a smart decision to say the least. The merge increased Delta’s flexibility to adapt to economic challenges that may lie in the future. Strength would be the International alliances that it has created. It also

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