Customer Requirements And Information Collection Techniques Essay

1145 Words Sep 7th, 2015 5 Pages
1. Task-1
1.1
Customer requirements are reliably identified through consultation with customers and key informants and through market research or other information collection techniques.
(a)
Customer services are needed to correct the weakness of products. Sometimes customers are not satisfied with the product and service but they always helpful for to improve the mistakes. And issues of customer feedback and a customer of a company or its products need to address the concerns. If the customer is not satisfied with your product or customer service then your business will be in great danger. Their feedback can tell you everything and that feedback allows you to overcome the weakness of the products. And according to my point of view, I think that a customer can’t give you correct feedback if you ask them verbally. So that’s why in most of the businesses, there are some kind of feedback forms which tells correctly that how satisfied a customer is with your products.
(b)
Key informant interviews are dependent detailed interviews with people who know about the society. The purpose of key informant interviews is to collect data from a large range of people including society leaders, professionals, or residents who have wide range of knowledge about the community. These experts who have wide range of knowledge can easily give you feedback and can tell you about the solutions of the problem as well
The following are two common techniques used to conduct key informant interviews:…

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