Introduction: This is a content strategy proposal for the company GRDtech. GRDtech is a self-owned company that specializes in ESEC Wire Bonder Sales, service, training, CAD, and custom tooling. Greg Delasandro is the owner and CEO of the company, and has little to no competition in this field of work. The document purpose is to create a proposal to update the current website, www.grdtec.com to make it more user friendly, and update its features.
Audience:
With this website, the main audience is the customers in need for parts or service for the semiconductor machines. The main goal is to have the potential customers choose this company to service their problems with the ESEC machines. We want the visitor to stay on our page, with that in …show more content…
In order to generate more interest, the website needs to be more personable for the future customer. We need them to feel a connection and want GRDtech the go to person when a Semiconductor machine goes out of whack. There needs to be a “Contact Us” section, rather than the footer that is on each page. To help raise authority, a page on the website for a customer to leave feedback and give a rating the service they received, would be a good addition. With that being said, adding more links on the left hand side of the website will make it easier for customers to do their research.
Frequency of Publication: The future website will need to be updated monthly to ensure all information is current and up to date. Social media platforms will need to be updated daily, as if customers want to follow the companies journey, it needs to be current. Updating monthly process would include adding new videos of ESEC machines, and responding to the customer feedback section of the new website that will be added. The new website will be set up in such a way, the owner could get away with updating the website yearly if needed. …show more content…
A weekly podcast of where in the country service is being done, and the type of service being done will keep customers and potential customers in the loop of things. The pictures that will be included will have their own space on the website. There will also be a space to click on pictures to buy parts needed if they do not need a full service fix. Also included on the pictures section, you will find a few videos and also have a video with Greg Delasandro himself talking about the company in the about us section.
Style Issues: There is a prominent style guide being used. It is not being formatted and used in a consistent way. The current style guide will be used for the new website. It will be more scannable; headers, titles, and other words on the website will all be formatted in a uniform way. Currently you cannot tell what the headers are, some are bold and some are a different color. The formatting for the home button will also be at the top or the first option at the bottom, if keeping the header. We will include more details and
Audience:
With this website, the main audience is the customers in need for parts or service for the semiconductor machines. The main goal is to have the potential customers choose this company to service their problems with the ESEC machines. We want the visitor to stay on our page, with that in …show more content…
In order to generate more interest, the website needs to be more personable for the future customer. We need them to feel a connection and want GRDtech the go to person when a Semiconductor machine goes out of whack. There needs to be a “Contact Us” section, rather than the footer that is on each page. To help raise authority, a page on the website for a customer to leave feedback and give a rating the service they received, would be a good addition. With that being said, adding more links on the left hand side of the website will make it easier for customers to do their research.
Frequency of Publication: The future website will need to be updated monthly to ensure all information is current and up to date. Social media platforms will need to be updated daily, as if customers want to follow the companies journey, it needs to be current. Updating monthly process would include adding new videos of ESEC machines, and responding to the customer feedback section of the new website that will be added. The new website will be set up in such a way, the owner could get away with updating the website yearly if needed. …show more content…
A weekly podcast of where in the country service is being done, and the type of service being done will keep customers and potential customers in the loop of things. The pictures that will be included will have their own space on the website. There will also be a space to click on pictures to buy parts needed if they do not need a full service fix. Also included on the pictures section, you will find a few videos and also have a video with Greg Delasandro himself talking about the company in the about us section.
Style Issues: There is a prominent style guide being used. It is not being formatted and used in a consistent way. The current style guide will be used for the new website. It will be more scannable; headers, titles, and other words on the website will all be formatted in a uniform way. Currently you cannot tell what the headers are, some are bold and some are a different color. The formatting for the home button will also be at the top or the first option at the bottom, if keeping the header. We will include more details and