AFLAC's Mission Since 1955 aflac has provided voluntary policies to people so they can focus on recovery, not financial stress.(Aflac) In 1989, the company adopted the acronym
"AFLAC" which stands for american family life assurance company. The companies mission is to "combine aggressive strategic marketing with quality products and services at competitive prices to provide the best insurance value for consumers" (Aflac). Subsequently, looking at the companies about us page, I became aware that the companies primary focus is in support of their mission statement. AFLAC's about us page gives us a brief explanation of their company. It is then broken down into different sections that further reinforce the mission of the company. Among the sections are links …show more content…
(About AFLAC, n.d.). Furthermore, if we further examine the information provided on their "our
Company" page we will understand that their business strategy is in full support of their mission statement. This strategy is broken down to three principles. First, there is a description of their core products. Secondly, is the process by which they would distribute the products. And finally, there is the emphasis on getting new accounts and providing for the existing customs. AFLAC markets their products in the two biggest insurance markets in the world, namely the United States and Japan (Our Company, n.d.). In a thunderbolt of creative genius, the company introduced in 2000 an iconic
AFLAC's Mission 3 mascot, "the AFLAC duck" (AFLAC Duck). This symbol became an extremely effective way to promote the company's mission statement. I have seen several of AFLAC's commercials featuring the AFLAC duck that advocates and reinforces the ideas put forth in the company's mission statement. The commercial usually starts with two
"AFLAC" which stands for american family life assurance company. The companies mission is to "combine aggressive strategic marketing with quality products and services at competitive prices to provide the best insurance value for consumers" (Aflac). Subsequently, looking at the companies about us page, I became aware that the companies primary focus is in support of their mission statement. AFLAC's about us page gives us a brief explanation of their company. It is then broken down into different sections that further reinforce the mission of the company. Among the sections are links …show more content…
(About AFLAC, n.d.). Furthermore, if we further examine the information provided on their "our
Company" page we will understand that their business strategy is in full support of their mission statement. This strategy is broken down to three principles. First, there is a description of their core products. Secondly, is the process by which they would distribute the products. And finally, there is the emphasis on getting new accounts and providing for the existing customs. AFLAC markets their products in the two biggest insurance markets in the world, namely the United States and Japan (Our Company, n.d.). In a thunderbolt of creative genius, the company introduced in 2000 an iconic
AFLAC's Mission 3 mascot, "the AFLAC duck" (AFLAC Duck). This symbol became an extremely effective way to promote the company's mission statement. I have seen several of AFLAC's commercials featuring the AFLAC duck that advocates and reinforces the ideas put forth in the company's mission statement. The commercial usually starts with two