“Love is better the second time around,” Pet Guardian Angel (PGA) is a Non-Profit Organization that takes in animals who are strays or for any reason cannot stay with owners. PGA promotes rescue of pets through a shelter that doesn’t not euthanize animals under their care. The organization through the website encourages the adoption of pets through PGA to pet lovers looking for a new loved one to add to their family, and to provide the animals in their shelter a second chance at finding a good home. Pet Guardian Angel’s website appeals to their audience of pet lovers by using ethos, pathos, and logos. Through logos the website is well organized, the layout simple and navigation of the site is user friendly. The website demonstrates clearly
