1. Executive Summary
Grundfos has a mission to become the number one digital organisation in the world and has taken many steps ensuring the organisation is aligned ensuring the success of this goal. Globally the organisation is very well set up on all social media platforms, however, compared to competitors globally they can do better.
Grundfos Africa is in a much better position than competitors after the careful analysis of competitor’s digital usage. Digital marketing plans need to be put in place ensuring Grundfos Africa fully utilise all the social platforms they already have, community management needs to be done ensuring always-on strategy is achieved by utilising content (paid, owned and earned) to create fully customer engagement. …show more content…
Part 1: Analysis & Review of current digital marketing strategy
2.1 Introduction
Grundfos is the world’s largest pump manufacturer and can be directly accessed in 56 countries globally (Grundfos, 2015). Being the leader in advanced pumping solutions and the trendsetter for continuous innovation ensuring continuously improved technology getting water to the people whilst being sustainable ensuring the planet and its inhabitants are looked after (Grundfos, 2015).
Grundfos offers a wide range of products aimed at three specific market segments: Industry, Building Services and Water Utilities which can then be further divided into sub-segments. The range of products offered are very wide and differ from box products to specifically designed solutions as water treatment packages for rural areas. The target market, therefore, is very wide and range from farmers as end-users to highly qualified engineers. Grundfos operate in the business to the business sphere and do very little interaction with …show more content…
Grundfos globally has a very well implemented digital strategy, however, locally there is no a real implemented digital strategy as Grundfos SA relied heavily on the strategies of Grundfos Head Office. Four digital marketing strategies are identified: Branders focussing on consumer goods; Designers focussed on customer service; Generators relying on massive traffic and Innovators succeeding due to being on the cutting edge of the industry (Nickles, 2014).
Grundfos was heavily reliant on product innovation for many years and however competition are quickly catching on due to the improvement of technology, they are still the market leaders in producing energy efficient products. The digitalisation concept is a very important one to Grundfos and the utilisation of their website, youtube and Facebook are mainly used to create awareness about their technologically advanced products. When comparing to the four identified marketing strategies there are small elements of all these evident in the way Grundfos South Africa does digital
Grundfos has a mission to become the number one digital organisation in the world and has taken many steps ensuring the organisation is aligned ensuring the success of this goal. Globally the organisation is very well set up on all social media platforms, however, compared to competitors globally they can do better.
Grundfos Africa is in a much better position than competitors after the careful analysis of competitor’s digital usage. Digital marketing plans need to be put in place ensuring Grundfos Africa fully utilise all the social platforms they already have, community management needs to be done ensuring always-on strategy is achieved by utilising content (paid, owned and earned) to create fully customer engagement. …show more content…
Part 1: Analysis & Review of current digital marketing strategy
2.1 Introduction
Grundfos is the world’s largest pump manufacturer and can be directly accessed in 56 countries globally (Grundfos, 2015). Being the leader in advanced pumping solutions and the trendsetter for continuous innovation ensuring continuously improved technology getting water to the people whilst being sustainable ensuring the planet and its inhabitants are looked after (Grundfos, 2015).
Grundfos offers a wide range of products aimed at three specific market segments: Industry, Building Services and Water Utilities which can then be further divided into sub-segments. The range of products offered are very wide and differ from box products to specifically designed solutions as water treatment packages for rural areas. The target market, therefore, is very wide and range from farmers as end-users to highly qualified engineers. Grundfos operate in the business to the business sphere and do very little interaction with …show more content…
Grundfos globally has a very well implemented digital strategy, however, locally there is no a real implemented digital strategy as Grundfos SA relied heavily on the strategies of Grundfos Head Office. Four digital marketing strategies are identified: Branders focussing on consumer goods; Designers focussed on customer service; Generators relying on massive traffic and Innovators succeeding due to being on the cutting edge of the industry (Nickles, 2014).
Grundfos was heavily reliant on product innovation for many years and however competition are quickly catching on due to the improvement of technology, they are still the market leaders in producing energy efficient products. The digitalisation concept is a very important one to Grundfos and the utilisation of their website, youtube and Facebook are mainly used to create awareness about their technologically advanced products. When comparing to the four identified marketing strategies there are small elements of all these evident in the way Grundfos South Africa does digital