If we perform a SWOT analysis on the marketing aspect of WRSX, we would observe that there are certain areas which can be improved. For instance, a few of WRSX weaknesses are that it needs to concentrate more on brand recognition. The reason why Omnicom and Publicis are able to gain the trust of big brands such as Apple and Disney is because they have proved themselves to be the leaders of the advertising industry with enormous budgets. WRSX needs to follow the same route by thinking ‘big’. Moreover, to lead the market it is very essential to follow the marketing trend which currently, is focused towards digital media. WRSX must develop and implement more creative and innovative ideas in digital media, because that will help them achieve their
