To maintain its strategic focus as the company continues to grow, NBB must constantly engage in environmental scanning and competitive analysis to compete in the craft beer industry (Ferrell & Hartline, 2014). Social responsibilities and customer intimacy are the company’s competitive advantage. NBB’s strategic focus can be maintained through using results tools such as SWOT analysis to determine the direction for its strategic efforts, focusing on core competencies, and ensuring goals and objectives are in line with the company’s core values and beliefs.
The SWOT analysis offers many benefits such as simplicity, lower costs, flexibility, integration and synthesis, and collaboration. Although SWOT is a simple tool, it can be extremely beneficial. …show more content…
They must maintain their commitment to social responsibilities and sustainability. As the company grows they must continually reexamine their ethical, social, and environmental responsibilities (Ferrell & Hartline, 2014). To ensure that NBB strategic focus is maintained, Jenn Vervier, incorporates employee ownership, fair employment practices, active engagement and relationships with suppliers, and the greater community along with environmental initiatives (Withall, 2014).It would only take one crisis or incident to permanently damage the company’s reputation and brand. Marketing goals and objectives must fall in line with the company’s core competencies, values, and beliefs to ensure that the strategic focus is maintained during growth. Companies are increasingly evaluate with the public sphere, and within their own organizations, to ensure that the company is actually promoting sustainability or simply green washing
Ferrell, O. C., & Hartline, M. D. (2014). Marketing strategy: Text and cases (6th ed.). Mason, OH: South-Western/Cengage Learning.
Ozanne, L. K., Phipps, M., Weaver, T., Carrington, M., Luchs, M., Catlin, J., & ... Williams, J. (2016). Managing the Tensions at the Intersection of the Triple Bottom Line: A Paradox Theory Approach to Sustainability Management. Journal Of Public Policy & Marketing,
The SWOT analysis offers many benefits such as simplicity, lower costs, flexibility, integration and synthesis, and collaboration. Although SWOT is a simple tool, it can be extremely beneficial. …show more content…
They must maintain their commitment to social responsibilities and sustainability. As the company grows they must continually reexamine their ethical, social, and environmental responsibilities (Ferrell & Hartline, 2014). To ensure that NBB strategic focus is maintained, Jenn Vervier, incorporates employee ownership, fair employment practices, active engagement and relationships with suppliers, and the greater community along with environmental initiatives (Withall, 2014).It would only take one crisis or incident to permanently damage the company’s reputation and brand. Marketing goals and objectives must fall in line with the company’s core competencies, values, and beliefs to ensure that the strategic focus is maintained during growth. Companies are increasingly evaluate with the public sphere, and within their own organizations, to ensure that the company is actually promoting sustainability or simply green washing
Ferrell, O. C., & Hartline, M. D. (2014). Marketing strategy: Text and cases (6th ed.). Mason, OH: South-Western/Cengage Learning.
Ozanne, L. K., Phipps, M., Weaver, T., Carrington, M., Luchs, M., Catlin, J., & ... Williams, J. (2016). Managing the Tensions at the Intersection of the Triple Bottom Line: A Paradox Theory Approach to Sustainability Management. Journal Of Public Policy & Marketing,