Compare And Contrast The Marketing Strategy Of Jetblue

A sales promotion technique we can use is a vacation giveaway. This could be a very beneficial campaign because our target market is families with children, and vacations are a top reason families fly places together. We could have people enter the giveaway when they purchase a certain plane for our specialized seats. Another technique we can use is a discount similar to the frequent flyer miles many people receive from other airlines. In this instance, people who purchase our special family seats can receive flyer miles to use for discounts in the future. In fact, in an effort to increases ticket sales of our seats, we can offer double the flyer miles when one purchases the family seats. Both of these campaigns will add incentive to but the family seats. …show more content…
This can help us work injunction with these businesses so both the airline and the hotel, bed and breakfast, museum, or whatever it may be, can both make a profit.

PRODUCT POSITIONING/DIFFERENTIATION

The positioning goal for the company combination of JetBlue and Disney World, is to provide the best quality for their customers, and reasonable price for families to travel compared to other airlines and family destinations.
With the Introduction of this product in the market, JetBlue and Disney will be able to separate themselves from the competition. Giving Families a new way to travel and combing the flight with the hotel for one price, it will provide for great family experience with little planning necessary from the